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Southern California broker and team leader Lance Martin is taking the next chapter of his nearly 40-year real estate career to eXp Realty
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BELLINGHAM, Wash., March 19, 2026 (GLOBE NEWSWIRE) — eXp Realty®, “the most agent-centric™ real estate brokerage on the planet” and the core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), today announced that Southern California real estate leader Lance Martin has joined the brokerage.
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After spending 24 years with Coldwell Banker, Martin has made the decision to move his business, The Martin Group / Cobalt Realty Group, to eXp Realty. The Southern California organization includes 140 agents across the region and has built a reputation for high production and long-term growth.
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“Lance is a respected leader who has spent decades building one of the strongest organizations in Southern California,” said Leo Pareja, CEO of eXp Realty. “We’re thrilled to welcome him and the agents of The Martin Group / Cobalt Realty Group to eXp and support the continued growth of their organization.”
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Real estate has long been a family business for Martin. His grandmother worked as a broker in the 1950s and was recognized as a top broker in 1956, often standing out as one of the only women in a male-dominated industry at the time. Today, Martin continues that legacy alongside his sons, Drew Martin and Drake Martin, who work with him in the business.
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According to Martin, his decision to move to eXp Realty reflects broader changes taking place across the real estate industry.
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“I’ve been saying for years that the traditional legacy franchise model is broken,” Martin said. “The agents have slowly floated to the top of the business model, and at eXp they’re actually positioned there.”
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Martin also pointed to limitations within the franchise structure that restricted expansion into certain markets due to territorial boundaries. After decades of building offices and teams, those constraints became increasingly difficult to navigate as his organization continued to grow.
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With the move to eXp, Martin says he plans to continue growing his organization, with long-term plans to scale The Martin Group / Cobalt Realty Group into an organization across multiple states.
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About eXp World Holdings, Inc.
eXp World Holdings, Inc. (Nasdaq: EXPI) is the parent company of eXp Realty®, “the most agent-centric™ real estate brokerage on the planet,” and SUCCESS® Enterprises. Through a cloud-based platform and agent-centric model, eXp Realty empowers real estate professionals with industry-leading commission structures, revenue share, equity ownership, and access to a global community. With operations spanning the Americas, Europe, the Middle East, Asia Pacific, and South Africa, eXp continues to redefine how agents connect, grow, and succeed in real estate. As a publicly traded company, eXp World Holdings prioritizes transparency, innovation, and long-term value for agents, staff, and shareholders.
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