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TikToker Becca Bloom Marries David Pownall in Lake Como Wedding
Becca Bloom is feeling thorny.
The TikToker—dubbed by fans as the "queen of RichTok" for her videos documenting her lavish lifestyle—addressed criticism over her wealth after online users called her out for making a video about inequality in society.
In the Nov. 13 clip, Becca (real name Rebecca Ma) explained why her husband David Pownall "pays all the bills," calling it "the bare minimum" in their relationship dynamic.
"Men only remember the word equality when it benefits them financially—not when it comes to wages, not when it comes to safety, not when it comes to emotional workload, not when it comes to the cost of beauty," she argued. "Equality is balanced responsibility and until society becomes statistically equal, you cannot cherry pick equality only in moments where it allows you to contribute less."
However, some people took issue with Becca expounding inequality when many of her TikTok videos depict a life of opulence, with one commenter writing, "I will not be lectured on equality by this billionaire. Not now, not ever."
In response, Becca retorted, "When someone can’t challenge the point, they challenge the existence of the person who made it. Thanks for the case study."
And when another user pointed out that Becca's parents are tech entrepreneurs, quipping that she should have her "billionaire family to distribute their wealth," the 27-year-old defended herself and accused the commenter of "cyberbullying."
"If you knew even a fraction about me or my family," Becca wrote back, "that question wouldn’t have made it out of your drafts."
Lyvans Boolaky/Getty Images
Still, many people applauded the influencer for shining a light on the double standards between men and women.
"YES A PERSON WITH A PLATFORM TALKING ABOUT THIS," one fan wrote, while another commented, "This is your best video so far."
A third user added, "Andddd this is why she is the most popular rich tok girlie. HER CONTENT HAS DEPTH."
For more influencers and content creators talking about how much money they make, keep reading...
X / Lil Tay
Lil Tay
The content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hours, less than a week after turning 18.
Tay shared a photo of her alleged earnings, in which she earned $1,024,298: $486,558 from messages, $511,003 from subscriptions and $26,736 in tips.
Miriam Ezagui
She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would've included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.
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Jimmy "Mr. Beast" Donaldson
The YouTuber—who boasts over 430 million subscribers on the platform—shared that he had become a billionaire "on paper" in February 2025.
However, he explained that he mostly doesn't keep that money for himself.
"In my actual bank account, I have less than a million dollars," he explained during an appearance on the Diary of a CEO podcast at the time. "I just like to reinvest it all."
Sophie Rain
The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone.
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JoJo Siwa
The Dance Moms alum revealed that she made "six digits a month, easy" on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
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Chris Olsen
The TikToker revealed he has a net worth of over seven figures.
"You guys can keep calling me annoying," he quipped in a July 2024 video. "Being annoying has made me a millionaire."
Rosdiana Ciaravolo/Getty Images
Jeffree Star
The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.
"I'll make bacon in the morning and make $50,000," Jeffree told the Cancelled podcast in November 2024. "There's some times where I don't sell at all, and I'll just make bacon in my kitchen, in my bathrobe, in my little slippers, we'll just hang out and I'll just chat and I'll do a Q&A."
Other times, he's making bank by offering discounts on his own branded makeup products.
"It's a niche market but it's massive," he added. "We're the No. 1 or 2 beauty store."
Instagram/Lily Phillips
Lily Phillips
The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a "good amount" off of creating NSFW content on the subscription-based platform.
As for a ballpark figure, she said, "Oh, we're in the millions."
Cassidy Sparrow/Getty Images for META x Megan Thee Stallion
Markell Washington
Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat's mid-roll program.
Jerod Harris/Getty Images for Netflix
Deepti Vempati and Natalie Lee
After appearing on Netflix's dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.
Julia
The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.
She's made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.
King Caitlin ASMR
The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
Makayla Samountry
The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.
Morgan Presley
As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.
Jared Siskin/Patrick McMullan via Getty Images
Gigi Robinson
The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard
The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.
Kamillah Rae
The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.
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