.jpg)
1 hour ago
3
Article content
Industry pros share practical strategies on marketing, crafting the perfect sales pitch, and scaling up your business with roofing contractors in two fully booked Canadian events
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
Mississauga, March 19, 2026 (GLOBE NEWSWIRE) — IKO’s 2026 Profit Power series hit the ground running with two full-house roofing contractor workshops in Halifax and Winnipeg, leaving attendees energized, inspired and armed with actionable strategies to grow their roofing businesses.
Article content
Article content
Article content
“Profit Power is about giving contractors insights they can take straight back to their businesses,” said Jack Gottesman, Marketing and Brand Director at IKO North America. “The turnout, energy and engagement at Halifax and Winnipeg were incredible. If you weren’t there, you missed an experience that went far beyond a typical workshop.
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
The Halifax workshop, the first-ever Profit Power roofing contractor workshop in the Atlantic Provinces, brought together contractors at the scenic Marriott Harbourfront Hotel overlooking the Halifax Harbour. Industry leaders shared hard-earned insights; attendees were seen scribbling notes, soaking up personal lessons from Dmitry Lipinskiy of Roofing Insights, who shared his journey building a successful roofing business and practical tips for leveling up social media in today’s digital era. Other Halifax speakers included Wade Brown from JobNimbus and Mitch Beaulieu of Advanced Level Roofing, offering guidance on scaling businesses. Mitch has been an IKO ROOFPRO Craftsman Premier contractor since 2020 and has grown his business from Calgary in 2016 to five cities today. After the workshops, contractors wrapped up the day with axe throwing and networking at the happy hour.
Article content
Article content
In Winnipeg, the energy was just as high, with another full house. Sessions included Wade Brown on peak performance, Jason Ashman from Scorpion on digital marketing and Dimitry’s signature business-building advice. The event also featured Steve Bunin, an executive communication coach and former sportscaster for ESPN, CBS, FOX and more, who taught attendees the art of storytelling. Through interactive exercises, roofers practiced delivering winning pitches and communicating their value, gaining practical tips they could use immediately. The day ended on a high note with a happy hour and a Winnipeg Jets game at Canada Life Centre, creating lasting memories as the Jets secured a 4-1 victory over the Tampa Bay Lightning.
Article content
Attendees also learned about IKO’s manufacturing excellence, vertical integration and the ROOFPRO contractor loyalty program, demonstrating how IKO supports contractors not only with products but also with collaborations, growth and opportunities to thrive.
Article content
Scorpion and JobNimbus are among the many strategic partnerships available to all ROOFPRO members, giving contractors access to tools designed to help them work smarter and sell more.
English (US)