"Global it boy"- Fans celebrate as BTS' Taehyung crowned top K-artist of Paris Fashion Week by Lefty x X, driving CELINE's 7.9M post surge

BTS’ Taehyung once again drew attention in the fashion world for his new achievement. On October 30, 2025, analytics platform Lefty, in collaboration with X, released its "Fashion Weeks on X Wrap-Up" report. It revealed the data behind this year’s most talked-about stars and brands.

According to the findings, Taehyung generated over six million posts during Paris Fashion Week alone. This made him the most discussed K-pop act of the event and the top K-artist across all four global fashion weeks, New York, London, Milan, and Paris.

The report showed that CELINE, for whom the BTS star serves as Global Brand Ambassador, achieved 7.9 million total posts. It ranked as the third most mentioned fashion house worldwide, with 76% of its X engagement driven solely by the BTS star. Dior topped the list with 41.8 million posts, followed by Valentino with 8.3 million, but Taehyung stood out as the only Korean artist leading any major brand. The report stated,

"The power of APAC stars was even more pronounced for other fashion houses: Celine’s conversation was overwhelmingly driven by a single celebrity, with 76% of its tweets centered on V from BTS."

Fans flooded social media with pride and celebration, calling him the “global it boy” of this generation.

An X user, @P34ch_07, wrote,

"Look how others were mentioned after and because of the brand but tae's brand was relevant because of him . That's what I call a Global it boy and real impact."

Many praised how his presence, with just a few public moments at Paris Fashion Week, dominated conversation across multiple platforms.

Some also noted that his association with CELINE continues to strengthen the brand's digital success.

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More about BTS’ Taehyung, Lefty’s rankings, and his latest brand milestones

Lefty’s SS26 report emphasized how APAC stars drove over 55% of global online conversations throughout the fashion season, with Taehyung being the key contributor for CELINE. It stated that while Dior and Valentino gained traction through Thai actresses Lingling Kwong, Orm Kornnaphat, and Freen Sarocha, CELINE’s conversation was “overwhelmingly driven” by a single personality, BTS’ V.

This recognition follows his earlier ranking in Lefty’s SS26 Womenswear Roundup report on October 23. There, he was placed fourth overall among all global fashion influencers and first among Korean soloists. Despite posting only twice, his presence earned over $13.1 million in Earned Media Value (EMV).

Beyond his digital success, Taehyung has continued to expand his ambassador portfolio. In late October, Korean beauty brand TIRTIR and Japanese skincare label Yunth released teaser clips hinting at him as their next global face, igniting another wave of excitement. These developments come in addition to his existing partnerships with Celine, Cartier, Snow Peak, Compose Coffee, and Coca-Cola Korea.

He recently also caught attention at Vogue World: Hollywood, where he became the first Korean solo artist personally invited by Anna Wintour to attend the prestigious event. His custom JayBaek Couture outfit, inspired by traditional Korean design, earned him praise across global Vogue editions.

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As 2026 approaches, Taehyung’s dominance in both fashion and entertainment remains unmatched while also preparing for the BTS’ much-anticipated comeback and world tour.

Edited by Toshali Kritika