“You deserve to create generational wealth” - Greg Norman explains why he backed LIV Golf

Greg Norman opened up about his decision to join LIV Golf. The former Australian golfer served as the CEO of the Saudi-backed league from its inception in 2021. However, he was replaced by Scott O’Neil earlier this year.

Norman appeared on this week’s episode of "Straight Talk with Mark Bouris" and explained the reason for joining the Saudi league. He talked about the financial aspects of joining the league.

"I felt that as some of the best players in the world at the time, we never really achieved the financial position we should have," Norman said (47:02) ."......And why is that? Because I’ve been around long enough to see what the institutions have been doing to the game of golf. "As a player who puts bums on seats and brings people through the gates—no different from what Rory McIlroy did at Royal Melbourne—you deserve the opportunity to maximize your earnings. You deserve to create generational wealth, not the institutions," he added.

LIV Golf has signed some big names, such as Phil Mickelson, Bryson DeChambeau, Brooks Koepka, and Jon Rahm, among others. They were reportedly offered significant amounts to join the league, and the events on the circuit also have huge prize money. The LIV Golf tournaments feature a limited field and do not have a cut line.

Greg Norman has earned a significant amount from his playing career and his businesses. Per Celebrity Net Worth, he has an estimated net worth of $400 million.

He has also earned a significant amount from his real estate business and his playing career. Per the official PGA Tour website, he has earned around $14,484,458 in career earnings.

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Greg Norman talks about the reason for joining LIV Golf

Greg Norman (Image Source: Imagn)

In the Straight Talk with Mark Bouris podcast, Greg Norman also reflected on how LIV Golf has helped players create generational wealth. He talked about Bryson DeChambeau and opened up about how, after joining LIV Golf, the American golfer manages his YouTube channel and earns from other sources.

"The reason I went to LIV was to give players the opportunity to create generational wealth," Norman said (49:38). "Just look at Bryson DeChambeau today. If he hadn’t come to LIV, he wouldn’t have his IP to do what he’s doing on YouTube, which has become massive for him. I’m happy for Bryson, but that only happened because we gave him those rights."

Bryson DeChambeau has been more active on YouTube after joining the Saudi-backed circuit. Aside from his professional golf outings, he often makes headlines for golf-related content.

The 2025 LIV Golf season wrapped up with its finale in August, and the next season will start in February.

Edited by Ankita Yadav