“You can never fake the influence”- Fans react as Taehyung draws massive crowd in Dubai as his TIRTIR ad lights up Burj Khalifa, marking new history 

On November 22, BTS' Taehyung illuminated the Burj Khalifa once again after TIRTIR officially introduced him as its global ambassador this month. The LED showcase unfolded at the Dubai Mall Fountain, forming the highlight of a 10-day pop-up that began on November 21. It featured exclusive launches, product displays, and tailored activities in partnership with Namshi. Visitors also enjoyed on-site personalization and event-specific activities.

Netizens reportedly traveled from other Emirates to catch the brief Burj moment. Video and on-site posts captured a diverse crowd gathering around the tower and the fountain area. Following this, admirers online are responding to Taehyung’s "influence."

"Taehyung pulling this massive crowd on a random saturday night for 2-3 minutes video like this is insane 😭 you can never fake the influence !!!," an X user commented.

This Burj illumination marks V's third appearance on the tower. In previous years, Chinese fanbases raised nearly a million dollars for large-scale birthday projects, including tower projections and two consecutive Burj Khalifa light shows. Past displays featured Inner Child and Winter Bear, with crowds gathering to celebrate.

Meanwhile, fans online are widely noting the 29-year-old's "iconic" display.

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BTS' Taehyung previously attended TIRTIR’s Los Angeles pop-up event

BTS' V at TIRTIR's pop-up event (Image via Getty)

On November 14, Kim Taehyung of BTS showed up in Los Angeles for TIRTIR’s pre-launch as the brand’s first global ambassador. The pop-up previews the V&YOU: Let’s Radiate campaign and opens to the public November 15 through 23 at 8175 Melrose Avenue. Known for its Mask Fit Red Cushion and long-wear,

transfer-resistant base products, TIRTIR has expanded internationally and aims to use this tie-up to grow worldwide and deepen fan engagement. A TIRTIR video showed long lines in heavy rain as fans waited. The LOVE ME AGAIN singer arrived in a Mercedes-Maybach GLS, and phones rose when he walked in. Some attendees could only watch him through other people’s screens.

He wore a loose double-breasted tan suit with wide-leg trousers over a black tank. V wore layered gold chains, one with a red pendant engraved with a K, and wore several rings. Black dress shoes and a black belt with gold hardware finished the outfit, and a leopard-print scarf rested on his shoulders.

At the venue, the Bangtan Boy posed for photos, joined a short media interview, toured interactive installations and photo zones, and later drank matcha. TIRTIR produced a special catalog and magazine for the Los Angeles event with him on the cover. Large promotional displays of the artist anchored the immersive experience.

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TIRTIR confirmed the partnership with Taehyung on November 3 after an October 28 teaser. It hinted at the red cushion and led fans to identify V by his lip mole. The brand later followed him on Instagram.

Edited by Shreya Jha