Why Fanatics is running out of jerseys for Patriots, Seahawks ahead of Super Bowl 60

The Seattle Seahawks and New England Patriots unexpected Super Bowl 60 matchup provides a great battle for the pinnacle of football, but it also led to unexpected merchandise issues.

Fanatics has been dealing with a shortage of color jerseys for both teams as fans have overwhelmed the company with demand for the merchandise. The company, which has entered the forefront of sports merchandise in the United States, has faced criticism in recent years over the quality of their products.

However, running out of jerseys for the two Super Bowl teams during the week of the Super Bowl is certainly not ideal. Here's why Fanatics is dealing with a lack of available jerseys.

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Why is Fanatics running out of Patriots and Seahawks jerseys?

Fanatics announced that its issues regarding Patriots and Seahawks jerseys stem from the unlikely success of both teams. Since both New England and Seattle went from missing the playoffs in 2024 to making the Super Bowl in 2025, fans of both bought loads of jerseys later in the season.

"This Super Bowl matchup has created unprecedented challenges for us because of the massive surge in demand we saw from Patriots and Seahawks fans," Fanatics said in a statement. "Both teams went from missing the playoffs last season to being in the Super Bowl, an incredibly rare occurrence that led to these two fanbases buying nearly 400% more jerseys since Thanksgiving vs. last year."

While Fanatics said it tried to keep up with demand, the company hasn't been able to do so.

"Even though we ordered substantially more jerseys for these teams than ever before, we've struggled to meet the overwhelming demand to keep team color jerseys in stock, which we know is your expectation. As sports fans, we understand your frustration and we will work tirelessly to be better."

In the statement, Fanatics said that it is working on the issue with color jerseys and offering alternate options in the meantime. Additionally, the company stresses that the jerseys are the same quality that they always are.

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How often does NFL/Fanatics restock on jerseys?

It's unclear exactly how often Fanatics restocks its NFL jerseys, but the high demand seems to have surpassed the restock frequency.

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Has Fanatics ran out of jerseys for Super Bowl teams before?

Fanatics reached a deal with the NFL and Nike to become the official manufacturer and distributor of NFL jerseys in 2018, a deal that first began in 2020. Since then, Fanatics has occasional issues, including running out of jerseys ahead of the Super Bowl.

In 2024, Fanatics ran out of San Francisco 49ers white jerseys before the team was set to play in Super Bowl 58. In 2023, Shamus Clancy of the Philly Voice wrote about how much trouble he had trying to buy a Philadelphia Eagles jersey before Super Bowl 57.