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BTS’ Jungkook showed his quiet influence after his recent Weverse Live on October 30, 2025, which unexpectedly sparked a new food trend. The singer went live from his home's rooftop, where he enjoyed a simple meal consisting of a Shake Shack burger, fries, and chicken bites.
The casual broadcast was held under the open sky with a clear view of Namsan Tower. He interacted with fans while eating and enjoying the view. Before the live, Jungkook streamed a short session from his room, where he debated what to order and left a kind message for the delivery driver. He wished them success and asked them to drive safely.
When the food arrived, he kept his promise and went live again to show fans what he ordered. He unboxed his meal and chatted lightly while eating from the American fast-food chain's menu. He also mentioned that it was meant to be a short mukbang, but it ended up becoming a fun, interactive moment.
Soon after the live ended, fans started recreating his exact order. They dubbed it his “combo deal.” Social media platforms like X and TikTok quickly flooded with photos and posts of fans eating Shake Shack meals. An X user, @miljoy20, wrote,
@shakeshack Now yall should make his meal and name it the “Jungkook combo deal”! I guarantee you it’ll sell out like in mere minutes.
Others also joined in to share how they found inspiration in the singer’s simple choice. Within hours, the singer became one of the top trending topics related to Shake Shack on Google. It demonstrated how a casual dinner live could turn into a viral trend.
Shake Shack for dinner. First time trying their chicken.
Do you know how many armys are ordering his meal now? Don’t be shy make it a limited time combo deal shake shack.
All Jungkook does is make me hungry. I couldn’t resist so I ordered Shake Shack for the first time. I’ve had better burgers but the chicken nuggets are pretty good. I think Jungkook got the vanilla shake. I got cookies and cream 😋
will order this too😂 cant decide what to eat but this is a lot ksjdsjhhs
Many fans praised how effortlessly Jungkook can start a trend without meaning to, noting that his calm and relatable style of sharing everyday moments makes his broadcasts so enjoyable.
@shakeshack Shake Shack should rename the burger to The Jungkook Meal immediately.
@lozzawayne Jungkook's influence strikes again. 😂😂
@IMGOLDENCARD I was influenced as well!! So yummy!!
More about Shake Shack’s response and Jungkook’s latest Weverse Lives
After the surge in demand for the same meal as the K-pop idol, the fast-food brand quickly joined the conversation with a humorous post on X that read,
“I hate millennial Halloween because what do you mean you’re going as Jungkook eating Shake Shack on a roof.”I hate millennial Halloween because what do you mean you're going as Jungkook eating Shake Shack on a roof
The post received thousands of reactions. Fans appreciated how the chain acknowledged the viral moment and even suggested collaborations in the comments.
Jungkook’s recent Weverse Lives have been among his most active since completing his military service. Along with his Shake Shack session, he hosted several spontaneous live streams. One featured him playing PC games, and another showed him looking through boxes of Kancho cookies to find his nickname “Ian.”
Fellow BTS members Jin and j-hope also appeared in the comments during his rooftop live, delighting fans with their friendly interaction. The BTS star has also been seen at public events, including the VIP premiere of The First Ride, to support his friend ASTRO’s Cha Eun-woo.
As he continues to balance casual Weverse interactions with brand appearances, the BTS' star is also preparing for the group's comeback next year.
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Edited by Shreya Das
English (US)