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In a celebratory moment that bridged Seahawks legends past and present, a new Nike-partnered spot for Oakley Meta high-tech glasses aired immediately following Seattle's victory, featuring none other than Marshawn Lynch.
The ad, titled "Athletic Intelligence Is Here," serves as a high-octane tribute to the "Beast Mode" legacy, capturing Lynch in a series of first-person, high-intensity stunts that underscore the team's return to the top of the NFL world.
As the new Seahawks hoisted the Lombardi Trophy, there was a subtle flashback to a franchise roster.
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Marshawn Lynch Super Bowl commercial
The Marshawn Lynch-Nike partnership capitalized on the Seahawks' victory, saying that Seattle finally got their revenge, saying "nothing tastes as good as getting a lick back."
— Sole Retriever (@SoleRetriever) February 9, 2026"I ain't even gonna hold you. Bitter really is an acquired taste," Lynch said in the advertisement. "That's how you know it's not for everybody. But the real ones know. When you get to the bottom of your mug, when ain't nothing left but that grit, that's where you really appreciate your grind. 'Cause nothing tastes as good as getting your lick back."
The commercial then switched to blue and green confetti, with "Bitter tastes sweet."
On social media, fans immediately latched onto the irony and redemption of Lynch being the face of a Super Bowl win over the Patriots. The ad quickly went viral, with thousands of fans joking that this high-budget masterpiece was the "handoff he finally deserved."
By framing the victory as the ultimate "lick back," Nike and Lynch turned a decade of frustration into a masterclass in sports marketing.
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