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Super Bowl 60 saw the Seattle Seahawks dominate the New England Patriots 29-13 in Santa Clara, Calif. The game also featured a halftime show by Latin pop star and rapper Bad Bunny.
The Puerto Rican singer performed his show entirely in Spanish, but included special guests Lady Gaga and Ricky Martin. The decision for the NFL to select Bad Bunny was controversial, given that it was the first time in the show's history that it wasn't in English.
Turning Point USA even put on an "All-American Halftime Show" as a counter to the halftime show. So, how many people tuned in to watch Bad Bunny's halftime show?
Let's find out.
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How many people watched the Bad Bunny halftime show?
NBC announced that the halftime show averaged 128.2 million viewers from 8:15 p.m. to 8:30 p.m. ET on Super Bowl Sunday.
That figure is just an average, and the peak viewership hasn't yet been released. Kendrick's numbers set records as the most-watched Super Bowl halftime show in history, which reached 133.5 million viewers.
The Athletic suggested that Bad Bunny's numbers would have more viewers than Kendrick's show last year. CBS reported that early figures show it was the most-watched halftime performance of all time, surpassing 135 million viewers.
Bad Bunny's show also gave the artist a spike in Apple Music. Per Apple, his listens on Apple Music were up 7 times. “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó” were the most-streamed songs immediately after the show. Apple Music also stated that Bad Bunny's Super Bowl halftime show press conference before the show was the most-watched in Super Bowl history.
MORE: What did Bad Bunny say in halftime show? Explaining 'Together, We Are America' speech
How many people watched the Turning Point show?
On YouTube, the show peaked at 5.1 million viewers according to the live stream numbers, but the show consistently hovered between 4 and 5 million. The show featured country stars such as Brantley Gilbert and Kidd Rock.
Turning Point USA, a nonprofit organization founded in part by Charlie Kirk, announced it would hold its own halftime show with performances the group would support. This idea wasn't finalized until the week of the Super Bowl, when the organization finally announced its halftime show lineup.
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