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The merch division also announced several additional new hires and promotions, including general manager Eric Mackay.
L-R: Eric Mackay, Matt Young, Amy Zaglauer, Dan Goldberg Graham Jewell
Universal Music Group’s merch and lifestyle company Bravado has promoted Matt Young to CEO, the company announced Tuesday (March 17). Young, who was previously president of Bravado, will continue reporting to UMG COO Boyd Muir.
Along with Young’s ascension, Bravado announced several other new hires and promotions. They include Eric Mackay, who has joined the company as general manager; Dan Goldberg, who joins as senior vp of strategy & new ventures; and Amy Zaglauer, who was promoted to senior vp of artist strategy. Young’s senior management team also includes Rachel Redfearn, who will continue in her role as senior vp of A&R.
Mackay, a 25-year industry veteran, joins Bravado from Warner Chappell Music, where he served as executive vp of global digital strategy. Goldberg previously built and led Fanatics’ music and entertainment division and served as senior vp of Warner Music Artist Services (now WMX). Zaglauer has been with the company since 2021 after previously serving in artist services and brand management roles at Warner Music Group, Atlantic Records and Fueled By Ramen.
Mackay is based in Los Angeles; Young, Zaglauer and Goldberg are based in New York; and Redfearn is based in London.
“Creating products for superfans is integral to how artists express their creative vision and forge lasting connections beyond the music itself,” said Muir in a statement. “Matt leads an expert, nimble team that moves quickly with the market, while staying closely aligned with each artist’s needs, ambitions, and identity. These appointments underscore our continued commitment to expanding opportunities for artists to engage and grow with their biggest fans.”
Young added, “The work we do brings fans deeper into an artist’s world in ways that are meaningful, lasting, and real. I’m excited to work alongside Amy, Eric, Dan, Rachel, and the wider team as we continue creating innovative products and experiences that turn connection into community. In the equation of Artists + Fans, we are the plus sign.”
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