Trading platform Moomoo moving into JEMB Realty’s Herald Towers

The next retail tenant at JEMB Realty’s Herald Towers will have a mere 2,500 square feet, compared with the 55,000 square-foot jumbo it signed last spring with Old Navy.

But international financial trading platform Moomooo will pack a lot of prestige at the building’s West 33rd Street corner when it opens there next spring.

International financial trading platform Moomooo will open at JEMB Realty’s Herald Tower in the spring. UCG/Universal Images Group via Getty Images

The Herald Towers JEMB Realty

Publicly traded, multibillion-dollar Moomoo, which serves 27 million investors, recently launched its East Coast headquarters in Jersey City. Herald Towers, across from Macy’s will be its first retail location. Herald Towers is a large rental apartment building that was once the McAlpin Hotel. 

Moomoo says it aims to bridge the gap between digital investment and real-world engagement, offering hands-on access to advanced tools and educational programming.

Zelnik & Co.’s Corey Zelnik represented Moomoo. JLL’s Patrick Smith acted for JEMB.