"TIRTIR really hit the jackpot"- Fans stunned as BTS' Taehyung breaks beauty campaign records with brand's teaser surpassing 100 million views

BTS’ Taehyung, better known as V, has captivated the beauty world with his latest role as ambassador for the Korean skincare brand TIRTIR. On November 9, 2025, a Korean outlet, Sports Seoul, reported that the brand’s first teaser video featuring V had surpassed 100 million views in just six days on Instagram, cementing his status as one of the most influential figures in K-beauty.

The teaser, which only offered a hint of his back, instantly went viral. It was followed by a second clip that soon approached the same milestone. TIRTIR officially announced Taehyung as its first global ambassador earlier this month. The brand described the partnership as a move to expand its international reach.

In its statement, the company mentioned that his elegance and strong individuality align perfectly with TIRTIR’s core values of confidence, diversity, and inclusiveness. According to Sports Seoul, TIRTIR's representative said,

"V’s expressiveness and sensibility are well-aligned with the direction of ‘individuality and diversity’ that TIRTIR pursues. We expect that the brand will be able to connect more deeply with consumers around the world through its influence."

Soon after the campaign launch, fans quickly saw the full impact of his charm. A single photo of Taehyung's lower body, shared on TIRTIR Japan’s X account, has surpassed 10 million views. When the full commercial was released on November 8, it garnered over 120 million views worldwide. The visuals emphasized V’s complexion and aura as the foundation product was smoothly brushed across his face.

As of the time of writing this article, the first video on TIRTIR's Instagram has surpassed 135 million views and garnered 304,000 likes. Within hours, the campaign became a viral phenomenon. An X user, @BTS Vgirl, wrote,

Fans flooded social media platforms celebrating his huge impact and visuals. Many showed awe at his ability to dominate both the fashion and beauty industries at once.

They praised his charisma and talent for embodying the brand's aesthetic. Others joked that even a teaser showing only Taehyung’s silhouette could break the internet.

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All about BTS’ Taehyung’s latest solo ventures and growing global presence

Taehyung’s partnership with TIRTIR marks another milestone in his post-military career. After his discharge in June 2025, he has become one of Korea’s most sought-after figures in luxury, music, and beauty. Earlier this year, he was named ambassador for Coca-Cola Korea, SnowPeak, and YUNTH, a Japanese skincare brand, before joining TIRTIR as its global face.

Since debuting as a solo artist with his first studio album, Layover, in September 2023, featuring the hit title track Slow Dancing, V has continued to prove his artistic versatility. Even during his military service with the Special Duty Team (SDT), he released several pre-recorded songs, such as FRI(END)S, Winter Ahead with Park Hyo-shin, and White Christmas with Bing Crosby.

After his discharge, V has made numerous high-profile appearances at CELINE’s Paris Fashion Week, W Korea’s Love Your W campaign, and Vogue World: Hollywood 2025, cementing his influence across music, fashion, and art.

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Meanwhile, BTS is now getting ready for their highly anticipated full-group comeback in 2026, marking their first collective release since all seven members finished military service.

Edited by Shreya Das