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Allow me to introduce you to TEREZ, the lifestyle brand that, four years ago, launched its first sportswear collection for women with Major League Baseball.
In the four years since, the company has expanded to unique offerings of fashion-forward team gear for the NHL, NBA and NFL, evolving from an athleisure and ready-to-wear brand to the purveyors of some of the most iconic sportswear pieces that have been worn by the likes of Skylar Astin, Amy Schumer and Anne Hathaway. This year, the company launched campaigns starring Brooks Nader and her sisters (NBA), alongside Bethenny Frankel and her daughter Bryn (NFL).
I spoke with founder Zara Terez Tisch about what it means to be a female sports fan in today's landscape, how women are finally having a voice in a typically male-dominated sports world, and how to take TEREZ from seat to street.
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Terez
SN: Can you share more about the early makings of the brand/the launch in 2008? What were the initial months like?
Tisch: Terez started from pure joy and a desire to make people smile. In 2008, I was literally working out of my parents’ basement in New York, cutting and sewing the first samples by hand with a vision to create something that celebrated individuality and positivity. There was no grand plan at the time - just a feeling that clothing could be a source of self-expression and happiness. Those early months were scrappy and full of learning curves, but also magic. Every sale felt monumental. I remember packaging orders myself, hand-writing notes, and dreaming about how far this energy could go.
SN: What made you decide to expand into sportswear four years ago?
Tisch: We’ve always designed from a place of emotion - what makes people feel alive, confident, connected. About four years ago, I noticed this incredible cultural shift in sports - women weren’t just fans; they were part of the conversation. Sports became another form of self-expression, and I wanted Terez to reflect that. Expanding into sportswear felt natural - we already believed in energy, movement, and color. It was time to bring that same spirit to game day. Plus, we had a woman who worked for MLB come into our store and ask us if we ever thought about doing a collaboration with Major League Baseball - to which I replied, “I didn’t know I could!” And so, we entered a previously male-dominated field of designing sportswear.
Terez
SN: Can you share more about some of the famous faces who have worn the brand? What is it like seeing celebs rocking the gear in celebrity row?
Tisch: It never gets old - seeing Anne Hathaway rocking Terez to a Knicks game, and having The Nader sisters and Bethenny and her daughter model for us is surreal. These are women who embody power, creativity, and authenticity - the exact energy the brand stands for. But what’s most special is that our customers often wear it in their off-duty moments - to the gym, running errands, at games with friends. That’s when I know we’ve done something right. Terez is about feeling good in your own skin, whether you’re in the front row or the bleachers.
SN: What does it mean to be a female sports fan in today's landscape?
Tisch: It’s exciting. There’s this newfound space for women to show up exactly as they are - loud, loyal, passionate - and to be seen as real fans. We’re not on the sidelines anymore; we’re part of the narrative. Being a female sports fan today means embracing your team, your style, your voice - unapologetically.
Terez
SN: Women are finally having a voice in a male-dominated sports world. How does Terez contribute to that?
Tisch: Terez has always been about amplifying joy and individuality - and that’s powerful in a space that hasn’t always welcomed women’s perspectives. Our sportswear isn’t about fitting in; it’s about standing out. By designing pieces that make women feel proud, vibrant, and part of the culture, we’re helping to rewrite what fandom looks like. You can love fashion and sports - those two worlds aren’t mutually exclusive.
SN: What has it felt like to finally launch NFL?
Tisch: Honestly, it’s been a dream come true. The NFL represents such a massive part of American culture, and to be one of the brands bringing a fresh, female-driven perspective to it is so meaningful. We approached it the way we do everything - with color, creativity, and heart. Seeing fans across the country wear our designs to cheer on their teams has been one of the most rewarding moments of my career.
SN: What are your plans for the future?
Tisch: Terez will always evolve with the energy of our community. We’re continuing to expand our partnerships in sports and beyond (hint: we’re off to college) - but the bigger goal is to keep creating a platform where people can express joy and confidence through what they wear. We want to keep blurring the lines between fashion, fandom, and self-expression. The future of Terez is about connection - to yourself, to others, and to the moments that make you feel alive.
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