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A good lip combo is non-negotiable for fall—like the emotional support sweater you’ve patiently been waiting all summer to break out or the Pumpkin Spice Latte order you’re low-key embarrassed to admit is a daily October ritual. There’s just something about a perfectly glossed deep red pout or matte berry lip. It pulls an entire look together—and, let’s be honest, looks really good stained onto the lid of your Starbucks cup.
But don’t just stroll into Sephora and grab the first berry, wine, or deep red lipstick that catches your eye. There is a lot to consider! Are you looking for a lil shine or full-on matte? Something with serious pigmentation or a subtle shimmer? Is it a plumping effect you’re after or just long-lasting hydration?
The beauty aisle is basically your oyster—lip oils, glosses, liners, and classic lipsticks are all fair game. Keep scrolling to shop our favorite picks and snag the holy grail finds shoppers can’t live without.
Best Berry, Wine, and Deep Red Lip Products
Shoppers Say: It has the “perfect amount of gloss and shimmer,” according to one reviewer. Another added that the “pigment is perfect,” and the formula is “so moisturizing and lasts for so long.”
Tom Ford Fabulous Lip Color Lipstick
You can never go wrong with a classic—take Tom Ford’s Plum Matte Lipstick as a prime example of that. The rich, wine-toned shade practically screams fall and the formula promises long-lasting wear so you can, I don’t know, sip a Pumpkin Spice Latte or bob for apples. It’s that good!
Tower28 ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Cashew
Tower28's Lip Oil is priced under $20, available in a lineup of can’t-go-wrong shades (looking at you, Cashew), and delivers serious shine without stickiness—a true standout. One fan says it feels like “butter gliding on your lips” while another swore it keeps them hydrated “all day.” Sold? Same.
Saie Creamy & Nourishing Lip Pencil in Plum Brown Nude
Not all lip liners are created equal. Saie’s non-drying, super blendable version confirms it. Need more proof? Shoppers say that it “wears comfortably,” lasts “surprisingly long throughout the day,” and is a “10000/10!!!” Try it in the Plum Brown Nude for the perf fall-ready pout.
Merit Slick Hydrating Tinted Lip Oil in Sangria
Merit's lip oil is the GOAT for a reason. It feels featherlight while still delivering major shine and hydration. You won’t have to worry about stickiness or constant reapplications, and the tinted shades—like my current fave, Sangria—subtly enhances your natural color.
Hourglass Shape & Sculpt Lip Liner in Deep Red
If you want your lip combo to truly pop, the Shape and Sculpt Lip Liner from Hourglass is the secret weapon your makeup bag is missing. It’s full-coverage, transfer-resistant, and somehow still creamy enough to comfortably wear it all day.
Shoppers Say: The liner “lasts hours” and “doesn’t smudge,” and its precision tip offers amazing “control” and “glides on the lips like a dream.”
Make Up For Ever Rouge Artist For Ever Satin & Matte Lipstick in Deep Burgundy
Why not go bold for fall? Make Up For Ever’s Rouge Artist For Ever Satin & Matte Lipstick in Deep Burgundy is the moment. Trust! The creamy, high-impact formula offers serious pigment and long-lasting wear—16 hours, to be exact. Yes, 16!
Shoppers Say: the “shape is perfect for defining the cupids bow” and the “color stays put without drying out your lips.”
Charlotte Tilbury Unreal Lip + Cheek Glow Brush Stick with Hyaluronic Acid in Berry Glow
This Charlotte Tilbury Brush Stick is basically a beauty BOGO deal—you can swipe the Berry Glow shade across your lips and cheeks for a monochromatic look that screams put-together (but with minimal effort from you). Ideal!
Fenty Beauty by Rihanna Gloss Bomb Stix High-Shine Gloss Stick in RiRi
When it comes to a good gloss, RiRi knows what she’s doing. Thousands of shoppers gush over the Fenty Beauty version that’s the “perfect marriage of a lip gloss and lipstick”—complete with a dose of Vitamin E and shea butter that locks in moisture for up to eight (!!!) hours.
Laura Mercier Caviar Smoothing Matte Lipstick in Plum Plisse
Forget filler. Laura Mercier’s Caviar Smoothing Matte Lipstick—which comes in the most gorg plum hue—will naturally plump your pout without the uncomfy tingly feeling that comes with other lip enhancers. The formula instead hydrates and smooths for a velvety finish that lasts from morning to night.
These beauty gift sets are always selling out—snag them ASAP ahead of Black Friday.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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