SI Swim revisits steamier times with very risqué 2016 cover

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Sports Illustrated’s swimsuit issue just shared its 2016 cover as part of the “2026 is the new 2016” social media trend that has influencers sharing their fave pics from 10 years ago.

And judging from the throwback cover, those were steamier times.

“In case you’ve been offline the last several days, just about everyone with an Instagram account has been jumping in on the latest trend, which states that ‘2026 is the new 2016,’” SI Swim captioned its Friday, January 16 share to X (formerly Twitter).

The post the links to what some the brand’s models have been posting as their 10-year throwbacks — including gorgeous Hailey Clauson’s steamy cover, and former professional tennis player Bouchard’s stunning bikini pic that also ran in that issue.

“Brand models past and present have been getting in on the action, and we’ve been absolutely loving the trip down memory lane—particularly because several of these fun and nostalgic carousels feature snapshots from that year’s SI Swimsuit Issue,” Sports Illustrated Swimsuit wrote in the accompanying article. “The 2016 magazine featured three different cover models—including Hailey Clauson, Ashley Graham and Ronda Rousey—and we traveled across the globe to Zanzibar, Tahiti, Malta, the Dominican Republic, Petit Saint Vincent, the Bahamas and Turks and Caicos.”

In case you’ve been offline the last several days, just about everyone with an Instagram account has been jumping in on the latest trend, which states that “2026 is the new 2016.”https://t.co/NmP3lg9WsV

— Sports Illustrated Swimsuit (@SI_Swimsuit) January 16, 2026

For her Thursday, January 15 Instagram share of her iconic cover, Clauson wrote, “2016 — the year that changed my career, and the year I turned 21💕.”

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