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Charles Sykes/ Bravo
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Paige DeSorbo has officially retired salon spray tans in favor of one go-to product she swears by—and she’s not alone. Loving Tan has become the self-tanner of choice for celebs like Paige, Sydney Sweeney, and Ella Langley, delivering the kind of bronzed, red carpet-ready glow that actually lasts.
Whether you're trying to even out your tone or prep for a big event, this cult-favorite brand is known for streak-free results, rich color payoff, and easy application.
Sydney used the 2 HR Express Mousse before the 2025 Met Gala, Ella looked radiant using the same formula to prep for the 2025 ACM Awards, and Paige constantly raves about how much she loves the Deluxe Face Tan along with the 2 HR Express Mousse.
Right now, you can shop all their favorite Loving Tan picks for 15% off (excluding sets and gift cards) with the code TAN15.
Plus, orders over $50 score a free Loving Tan Back Applicator—just in time to refresh your glow. Stock up before the start of summer!
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Loving Tan Shade Finder
Not sure which self-tanner to choose? Try the helpful Shade Finder Quiz to discover the best options for your beauty routine.
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Paige DeSorbo's Self-Tanning Essentials
Loving Tan 2 HR Express Mousse
"Loving Tan is my number one. I’ve been doing my own spray tans now for probably three years. I started doing it myself and getting really good at it. I use the 2-Hour Express, but I sleep in it. I like to really marinate in it," Paige said.
Shoppers Say: "This tan is actually so amazing. As a girl who tans pretty much every time I shower, this tan is a game-changer. It goes on so smooth, and lasts so long. Even after working out a sweating a lot, this tanner doesn’t come off on my clothes. Definitely my new go to!!!"
Loving Tan Deluxe Face Tan
Shoppers Say: "BUY THIS NOW. I have used the Deluxe Face Tanning lotion for over a year and I will continue to! Perfect amount of color and it feels amazing on my skin!"
Loving Tan Flawless Blending Brush
Achieve a streak-free finish by blending your self-tanner evenly with this soft, easy-to-use brush, especially helpful for hands and elbows.
Courtesy of Loving Tan
Sydney Sweeney used the Loving Tan 2 HR Express Mousse to prep for the 2025 Met Gala, and the results were next-level. She hit the red carpet looking effortlessly bronzed and radiant in every photo.
Courtesy of Loving Tan
Ella Langley used the Loving Tan 2HR Express Dark Mousse to get red carpet–ready for the 2025 ACM Awards, showing off a rich, even glow that lasted all night. The fast-developing formula gave her just the right amount of color in time for her big wins and standout performance.
More Viral Loving Tan Products
Loving Tan Deluxe Freckle Pen
Add natural-looking freckles in seconds with this easy-to-use pen that lets you customize your look with buildable, long-lasting pigment.
Loving Tan Easy to Reach Back Applicator
Reach every spot with ease using this flexible back applicator designed for smooth, even tanning.
Shoppers Say: "Love this applicator, works great and easy to clean!"
Courtesy of Loving Tan
Shoppers Say: "The best tan I’ve used!! My holy grail, smells and applies beautifully leaving my skin with a natural looking tan. It also removes very easily!!!"
Loving Tan Bronze Shimmer Luminous Cream
Enhance your glow with this transfer-resistant cream that adds instant color, hydration, and a luminous finish.
Shoppers Say: "No staining, super fast drying time, no smell, beautiful natural color, and goes in beautifully with the mit."
Loving Tan Platinum 2 HR Express Mousse
Get rich, long-lasting color fast with this ultra-dark express mousse made for experienced tanners.
Shoppers Say: "This version of the tanning mousse is the best. It’s a perfect dark tan and amazing that it’s a 2 hour express!"
Courtesy of Loving Tan
Loving Tan Applicator Mitt
Protect your hands and apply self-tanner smoothly with this soft, reusable mitt designed for flawless coverage.
Shoppers Say: "I thought it applied my tan very smooth and even. It was very soft and made application a breeze."
Loving Tan Purest Face Tanning Serum
Hydrate and tint your skin simultaneously with this lightweight face tanning serum that delivers buildable color and a radiant finish.
Shoppers Say: "I loved this product, it gives you a beautiful, even color. I used it in my face and neck because my tan typically comes off more quickly in those areas. It’s very comfortable to wear, dries down well. It didn’t break me out at all."
Courtesy of Loving Tan
Loving Tan Deluxe Bronzing Mousse
Build an even, radiant tan with this bronzing mousse that dries quickly and blends effortlessly.
Shoppers Say: "I have tried many different self tanners and always come back to Loving Tan, it has the most natural look and my favorite part is that it dries quickly. Loving Tan is by far my favorite self tanner."
Loving Tan Flawless Body Brush
Apply self-tanner smoothly and evenly with this soft body brush designed for flawless, streak-free coverage.
Shoppers Say: "Amazing brush to use with foam tan! Bristles are so soft and perfect, even tan."
Courtesy of Loving Tan
The Best Loving Tan Hacks
Loving Tan Tips and How-To's
Discover expert tanning tips and easy how-to hacks that help you achieve a flawless, streak-free glow every time. Explore the latest advice to perfect your self-tanning routine and keep your skin looking radiant.
Save 10% on Loving Tan Products
Save 10% on your favorite tanning products when you subscribe and auto-replenish, ensuring you never run out of your must-haves. Enjoy effortless savings and always have your go-to self-tanner ready to use.
Charles Sykes/ Bravo
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As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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