NFL insider says UNC’s Bill Belichick may have ended Jordon Hudson drama with one smart move

Bill Belichick just wants the focus back on football.

And after weeks of intense scrutiny, he may finally be getting his wish.

The North Carolina head coach has been under the spotlight following his now-infamous CBS interview, where his girlfriend and rumored publicist Jordon Hudson interjected mid-question — sparking a wave of criticism and speculation. But after a recent media run, the conversation appears to be shifting.

“It feels like things are leveling off a little for Belichick, who has found safe harbor in a slew of interviews, like the one he did with Michael Strahan on Good Morning America, where he’s managed to say very little,” Sports Illustrated’s Albert Breer wrote. “Which, I guess, means having some real public-relations people on hand has helped.”

Last week alone, Belichick spoke at the ACC spring meetings, sat down with GMA, and appeared on Ryan Clark’s The Pivot podcast — addressing the ongoing conversation without giving it much oxygen.

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Helping Belichick manage that narrative is longtime sports PR veteran Brandon Faber, whom he recently brought on to steer his media image. The move appears to have pushed Hudson out of the public-facing responsibilities many suspected she was handling on his behalf.

MORE: Bill Belichick’s growing power at UNC reportedly catches Tar Heels AD off guard amid off-field noise

Still, Belichick clarified that Hudson remains involved in other areas of his life.

“She’s been terrific through the whole process, and she’s been really helpful to me,” Belichick said. “She does the business things that don’t relate to North Carolina that come up in my life, so I can concentrate on football — and that’s really what I want to do.”

One of those “business” duties became the root of the controversy. According to Belichick, he asked UNC to copy Hudson on emails involving media requests sent to him after he was hired. With no sports information director in place, he said Hudson was simply helping him stay organized — not running media relations, as many assumed.

“Because all emails are shared publicly, that was taken as Jordon’s running the sports information department,” Belichick said on The Pivot. “And that also led to a narrative, which is just totally — she’s not doing it.”

Now, with a PR team in place and the media firestorm beginning to subside, Belichick might finally be able to shift the conversation back to what he was hired to do: win football games.