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E! Illustration/Maybelline
We've been all about nostalgic trends lately, from '90s minimalism to 2016 streetwear style making the rounds again, but falling somewhere in the middle was an iconic makeup product that millennials will remember all too well.
Whether you loved it or hated it, Maybelline's Dream Matte Mousse definitely dominated makeup bags post-Y2K. And recently, the brand came out with a new mousse product that beauty lovers on TikTok can't stop talking about.
Meet Maybelline's Cloudtopia Blush. It's an ultra-vivid formula with long-wearing color, available in 10 shades that feel light as a cloud. You can build it up as much or as little as you'd like, taking your look from sheer to bold with just a few extra swipes!
Even better? Think of this as a 2-in-1 product, because you can use this whipped mousse for weightless color on your cheeks and lips. Plus, it's on sale right now for 20% off!
See what all the hype is about and shop this on-sale blush, below.
Maybelline Cloudtopia Blush
Super pigmented and light as a cloud, Maybelline's new release has a gorgeous shade range with 10 unique colors. Use it on your cheeks or lips for long-lasting wear.
Why Amazon Shoppers Love Maybelline's Cloudtopia Blush
"Beautiful, pillowy, cloud like formula. Very easy to blend out on the cheeks or on the lips. The colors are perfection. I might go get the rest of the colors," one customer wrote.
Another reviewer shared, "Lots of pretty pigment, smooth, easy to blend texture. Wears all day at work (yes, office job, not high intensity setting). Great product for a great price. IMO, as good as high end gel or mousse texture blush."
"Absolutely loving the Maybelline Cloudtopia! I use it both as a lipstick and as a blush, and it looks so natural on the skin. The texture is super lightweight, blends easily, and gives a soft, fresh flush without feeling heavy at all," a shopper wrote.
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The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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