“Most lethal face card” - BTS’ Taehyung stuns fans with his visuals in new global ambassador reveal for top-selling beauty brand TIRTIR

On November 3, 2025, BTS Taehyung stepped in as the new global face of Korean beauty giant TIRTIR. The company confirmed the partnership, marking his official debut as the brand’s worldwide representative. According to K-media Slist, this collaboration aims to spread its concept of “my own beauty” across global markets.

"V's expressiveness and sense are in good contact with the direction of 'personality and diversity' pursued by TIRTIR, and I expect that the brand will be able to be more deeply connected with consumers around the world through his influence," an TIRTIR official stated.

The announcement followed a teaser drop on October 28, when TIRTIR released a mysterious shot of a figure holding its signature red cushion. Fans immediately identified the Love Me Again artist due to his recognizable lip mole, sparking rapid online speculation. TIRTIR’s official social accounts, with him adding him on Instagram, fueled the fan frenzy further. Fans are now hailing V's "face card" in the new reveal.

"The most lethal face card that never declines," an X user commented.

TIRTIR has earned global attention for its Mask Fit Red Cushion, known for flawless coverage and transfer-resistant texture.

Some comments describe Taehyung as a "perfect" ambassador for the brand.

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Taehyung also signed an exclusive deal with Japanese skincare brand YUNTH

BTS' Taehyung as YUNTH ambassador (Image via Instagram/@yunth.official)

On October 29, 2025, Ai Robotics’ skincare arm YUNTH revealed BTS’ Taehyung has signed an exclusive deal in Japan, the first of its kind for the country. This marks V’s comeback to Japanese advertising after completing his military duty and also kicks off his first individual skincare endorsement in the market.

The campaign opened with a single promotional shot. The image shows the 29-year-old holding hands with YUNTH’s Raw VC Whitening Serum. That visual went live across YUNTH’s website and official social accounts, acting as the first reveal for the partnership.

The featured product (a vitamin-C-based serum) is marketed by the brand as its “30-second representative,” highlighting its raw vitamin C formula as the key draw. According to YUNTH, this photo will serve as the core creative asset for upcoming ads and promotional plans tied to the product launch.

While the company avoided confirming precise release dates, it stated that the campaign will roll out in phases across its platforms. That means more content will follow gradually rather than dropping all at once.

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Taehyung’s recent deal joins his existing partnerships, which include campaigns with Celine, Cartier, Compose Coffee, Coca-Cola Korea, and Snow Peak.

Edited by Shreya Jha