Major League Soccer and San Diego FC Launch Music Collective

Major League Soccer (MLS) and San Diego FC have partnered with recording artist SHAVONE, who will write and executive produce the track “SDFSHE” as part of the league’s Playmakers Music Collective. The song is the first original song ever commissioned and released through an MLS Playmakers initiative.  

SHAVONE — a Forbes 30 Under 30 technology executive, musician, Ford Model and Penguin author (Black Internet Effect) — has been named a founding artist in residence of the Playmakers Music Collective with her creative group Future of Creatives, who will help shape the Collective’s creative vision and music output for the long term. SHAVONE joins the Playmakers’ founding music collective that includes Tony Martinez, Dontae Ralston, Leon Goodrum, Ramel Wallace and Matthew “Beazie Beats” Arellano.

The announcement builds on San Diego FC and MLS’ growing momentum in entertainment, on the heels of announcing writer, producer and actor Issa Rae and Grammy Award-winning artist Tems as part owners of the team.

“The Playmakers initiative has always been about creating real pathways for the creative community in San Diego,” said Tony Martinez, founder of the San Diego FC MLS Music Playmakers Collective, in a statement. “Launching the Music Collective and releasing ‘SDFSHE’ is a natural extension of that. It’s about giving artists a platform to be seen, heard, and supported at a level that reflects the culture they represent. This is what it looks like when a club invests in its city beyond the game.”

“SDFSHE,” the debut track from the San Diego FC MLS Music Playmakers Collective, is an anthem in celebration of women artists in San Diego. The official music video for was shot and directed by San Diego FC at Snapdragon Stadium, the home of San Diego FC and the National Women’s Soccer League’s San Diego Wave. The track is the first in a planned, year-long series of original music releases, building toward a summer 2026 project release that coincides with the 2026 FIFA World Cup in the U.S.

“‘SDFSHE’ is about building real opportunities for artists in San Diego, especially women. I wrote this record with a clear intention to bring together voices from across the city while maintaining a strong creative direction,” SHAVONE said in a statement. “This project is about creating access, amplifying local voices, and showing what’s possible when leagues invest in the creative communities that shape their cities. Through Future of Creatives and our collaboration with MLS and San Diego FC, we are soundtracking the season and evolving music’s role in one of the world’s fastest-growing sports.”

Check out the video for “SDFSHE” below.