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Formerly Bluebird Lake Placid, The Newly Branded Hotel Debuts A Refreshed Identity Inspired By Nature, Renewal, And Timeless Mountain Hospitality
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LAKE PLACID, NY, Jan. 15, 2026 (GLOBE NEWSWIRE) — Laurel Lake Placid, a newly rebranded independent hotel, officially debuts in the heart of the Adirondacks, marking the next chapter for the former Bluebird Lake Placid. The transformation introduces a refreshed brand identity rooted in comfort, authenticity, and a deep connection to the surrounding landscape.
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Inspired by the laurel plant, a symbol of renewal, honor, and natural beauty, Laurel Lake Placid offers a modern interpretation of the classic Adirondack escape. Blending contemporary design with warm, lodge-style charm, the hotel offers an inviting base for travelers seeking both relaxation and adventure in one of the Northeast’s most iconic mountain destinations.
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“Laurel Lake Placid represents a thoughtful evolution of the property and a strategic rebrand that better reflects its setting, design, and guest experience,” said Joe Blank, Regional Vice President of Operations. “The refreshed identity allows the hotel to more clearly connect with the Adirondack landscape while delivering a comfortable, approachable stay that resonates with today’s travelers. We are proud to introduce Laurel Lake Placid as the next chapter for this destination.”
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Design Inspired by Place
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Throughout the property, interiors reflect the natural beauty of the Adirondacks through a calming palette of warm neutrals, soft greens, deep blues, and natural wood tones. Guestrooms and suites feature a serene blend of Scandinavian and Japanese influences, emphasizing clean lines, natural materials, and a sense of balance that encourages rest and renewal.
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Public spaces continue this design story with cozy seating areas and curated artwork from regional photographers and illustrators, capturing mountain landscapes and seasonal textures. Guests can unwind and refuel at the hotel’s on-site restaurant and bar before heading out to experience Lake Placid’s year-round adventures.
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Technology is thoughtfully integrated, including upgraded Wi-Fi and mobile-friendly guest communication, while maintaining the relaxed, unplugged feel of a mountain retreat.
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Effortless Comfort & Year-Round Adventure
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Laurel Lake Placid features 90 thoughtfully designed guestrooms and suites, offering a range of accommodations suited for couples, families, and small groups. Amenities include an indoor pool, a compact fitness area, relaxed lobby lounge and bar spaces, and convenient Grab and Go offerings ideal for early departures or days spent exploring the region. The hotel is also pet friendly, welcoming well-behaved dogs with designated accommodations and easy access to nearby walking paths.
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Ideally located near Mirror Lake, Lake Placid’s Olympic venues, hiking and skiing destinations, and the charming village center, Laurel Lake Placid serves as a comfortable, design-forward home base for outdoor adventure and leisure throughout all four seasons.
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