“It's really gag worthy”: Fans react as Taehyung’s hairstylist expresses shock over the BTS member’s TIRTIR teaser surpassing 100M views 

On November 6, BTS's Taehyung teaser video as TIRTIR's first global ambassador reached over 100 million views on Instagram. The teaser video was the first promotional video released by the brand on October 31, about their latest ambassadorship with the idol. Soon after the same, on Saturday, November 8, the idol's hairstylist, Choi Mu-jin, took to his Instagram account to express his shock over the same.

He uploaded a screenshot of TIRTIR's official Instagram page, @tirtir_global, and highlighted the view account for the teaser video with the following caption:

"1 Million Views...?"

When this Instagram story reached the fans, they couldn't help but hilariously react to the same. As they swooned over the close and supportive friendship between Taehyung and his hairstylist, they also related to Mu-jin and expressed that they, too, were shocked and impressed by his impact even before his official commencement as TIRTIR's first global ambassador.

Here are a few fan reactions regarding the same:

"it's really gag worthy" said a fan

More fans and netizens continued to share reactions to Choi Mu-jin's shocked response about BTS' Taehyung's TIRTIR promotional teaser video surpassing 100 million views on Instagram.

On the other hand, more fans and netizens reacted to Taehyung's teaser video that surpassed 100 million views in less than a week.

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All you need to know about BTS's Taehyung and his recent solo activities

BTS' V, otherwise known as Kim Tae-hyung, made his debut with the release of his first studio album, LayoVer, in September 2023. The album held the song, Slow Dancing, as its title track. Soon, after the same, in December 2023, the idol enlisted in the military for his mandatory service.

He served as a Sergeant under the Special Duty Team, otherwise referred to as an elite counterterrorism unit. While he was completing his military tenure, the idol also rolled out three pre-recorded tracks in 2024. In March 2024, he released FRI(END)S, which was followed by two collaborative winter singles, namely, Winter Ahead feat. Park Hyo-shin and White Christmas with Bing Crosby.

Following his discharge from the military in June 2025, the idol has not put forth any new music releases. However, he made his first public appearance at the CELINE Printemps 2026 show in Paris in July 2025. Around the same month, he was named the ambassador of Coca-Cola Korea. He also made a cover feature as CELINE's ambassador for W Korea's September issue.

In October, he attended the 2025 Paris Fashion Week for CELINE's Spring/Summer 2026 collection runway. He also attended the annual breast cancer awareness campaign by W Korea, Love Your W 2025, with BTS's RM and j-hope. Towards the end of October, he was spotted at the front row of Vogue World: Hollywood 2025 runway.

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Most recently, he was also announced as the ambassador for the Japanese skincare brand Yunth, and also the first global ambassador for the Korean beauty brand, TIRTIR. Therefore, fans and netizens have been eagerly looking forward to more such content from BTS's Taehyung, both as a soloist and a BTS member.

Edited by Aishwarya Sai