“He’s so loved” - From fans lining up in heavy rain to Maybach GLS arrival, internet amazed by BTS’ Taehyung’s TIRTIR pop-up appearance

BTS’ Taehyung appeared at TIRTIR’s V&YOU: Let’s Radiate pop-up event, which opened on November 15 at 8175 Melrose Ave and runs through November 23. The label released a video showing long lines of fans waiting in heavy rain for V. Soon, the K-pop idol arrived at the venue in a Mercedes-Maybach GLS. When he entered, attendees raised their phones to capture him. Some even had to view him through other people’s screens.

Inside, TIRTIR produced a special catalogue and magazine for the Los Angeles event, with the BTS member on the cover. According to the influencer Fernando Yuri Park, it was requested that no one pose for photos with Love Me Again singer, with only candid images of him being allowed.

By the end, fan groups left handwritten tributes at the site, with @TaehyungWebsite and @VGlobalUnion sharing images of the notes. The 29-year-old greeted fans with a wave as he exited the venue, even as rain continued. The turnout drew attention online, with many noting that the crowd reflected the scale of his influence.

They note that V's presence drew all the attention, with everyone focused on him, taking photos, and trying to catch a glimpse. Fans are expressing that it’s "heartwarming" to see how much he is "loved" and how naturally he becomes the center of everyone’s attention.

Posts and on-site accounts described the pop-up as resembling an exhibition built around Taehyung rather than a standard retail setup. Many are saying that TIRTIR is treating him like a "king."

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BTS' Taehyung named global ambassador for TIRTIR Cosmetics

BTS' V as the face of TIRTIR (Image via X/@tirtir_official)

TIRTIR has appointed Kim Taehyung as its first global ambassador. On October 28, the brand posted a teaser on Instagram showing V’s face partly obscured and centring the Mask Fit Red Cushion.

The cushion is offered in 40 shades and promises seamless, blendable coverage. TIRTIR described the collaboration as a launchpad for its core value: Be You. Be Confident. A company representative said (as reported by Korean Beauty Economy),

“V’s expressiveness and refined sense of style align perfectly with TIRTIR’s pursuit of individuality and diversity. We look forward to connecting more deeply with consumers around the world through his influence."

The initial clip, which revealed only a glimpse of his back, went viral. A follow-up video recorded comparable engagement. TIRTIR said the partnership forms part of its effort to broaden international reach.

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TIRTIR is marking the launch with a 25% discount across all products. The brand has also created a dedicated section on its website for V.

Edited by Shreya Jha