Grateful Dead Partners With Vineyard Vines for New Menswear Collection: Here’s How to Shop Online

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For more than 60 years, Grateful Dead has been one of the most celebrated bands in music. The Palo Alto, California-formed rock band has a long tradition of engaging with fans in creative ways. For example: Grateful Dead’s partnership with Stamford, Connecticut, menswear company Vineyard Vines. The new menswear line shows off the band’s affinity for casual and summer style and detailed accessories with the Grateful Dead’s classic logos and iconic colorful dancing bears.

With prices starting at just $9.50 for aluminum can coozies, the Grateful Dead x Vineyard Vines collection is inspired by The Dead’s free-spirited energy and vibe. In the collection, you’ll find comfortable clubhouse quarter-zips, endless summer surf terry hoodies, carefree cotton button-down shirts, a selection of T-shirts, an assortment of ball caps and other items. The line is available online and in stores.

“Music has always been a part of our DNA,” says Vineyard Vines co-founder and CEO Ian Murray in a press release. “We grew up listening to the Grateful Dead, so this partnership is extremely meaningful and nostalgic for us. The Grateful Dead has provided the soundtrack to our Good Life since the very early days of Vineyard Vines. They’re a cultural phenomenon that we’re honored to collaborate with yet again.”

“We’re thrilled to honor and celebrate the legends of Grateful Dead the best way we know how, with dancing bears, smiling whales and a whole lot of feel-good vibes,” says Shep Murray, company co-founder and CEO, in a statement. “This collection celebrates our shared spirit of adventure, positivity, and self-expression. We’re excited to give both Vineyard Vines and Grateful Dead fans something cool and unique that celebrates timeless American style.”

When ordering online over $125, you can get free shipping within three-to-five business days, if you’re within the United States. In fact, there’s free returns on all domestic U.S. orders, too. Meanwhile, if you sign up for the menswear company’s email newsletter, you can get 20% off your first order — including on this collection. Learn more about the clothing brand here.

The Grateful Dead x Vineyard Vines collection is available now. Pricing starts at $9.50. Learn more about the limited-edition line at VineyardVines.com.