Carson Beck's NIL deals, explained: How much money Georgia QB makes from sponsors in 2024

While Georgia quarterback Carson Beck might be catching heat for his performance on the field, he's still raking in the dough with NIL deals off the field. 

Entering this season, Beck was considered one of the top prospects for the 2025 NFL Draft. But he has recently been struggling at the helm of the Bulldogs offense. Georgia's breakout star has backslid in almost every statistic category, tallying 12 interceptions in just a six-game span.

The 22-year-old raised eyebrows off the field earlier this year when he purchased a Lamborghini Urus Performante, drawing public attention to his many lucrative NIL deals. Currently, Beck is the 12th most-paid college football player in the country. 

Here's everything you need to know about Beck's extensive NIL portfolio and how much he's making from sponsors in 2024. 

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Carson Beck NIL money

Beck has 11 NIL deals that are worth a combined estimate of $1.5 million, according to On3. That doesn't top the charts in college football, however; outranking the Georgia quarterback in NIL income are Shedeur Sanders, Travis Hunter, Arch Manning and others.

Beck officially inked his first major partnership in September 2023 and has since made deals spanning the worlds of fast food, video games, music, and even private jets.

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Carson Beck NIL deals

Morgan & Morgan

In his most recent deal, Beck was one of seven athletes from four different schools to sign on to promote the nation's largest injury law firm, Morgan & Morgan. 

As part of the campaign, the quarterback will be featured on the firm's new digital billboards, social media advertisements and YouTube ads.

Chipotle

In September, Beck secured a partnership with Chipotle, launching "The Carson Beck Bowl," a limited-time menu item featuring his favorites from the chain restaurant.

The promotion was part of Chipotle's broader "Real Food for Real Athletes" campaign, emphasizing the importance of nutritious meals for athletes. 

Chipotle highlighted their campaign with "Two A Days" content on social media, poking fun at Beck and his Georgia teammates' frequent stops by the restaurant. 

The Dairy Alliance

In September, Beck joined forces with The Dairy Alliance as part of their "Milk's Got Game" promotion, alongside three fellow college quarterbacks.

With this campaign, the nonprofit aims to provide athletes and individuals with the nutritional information they need to stay healthy, and particularly promote the benefits of drinking milk after exercise.

Powerade

The sports drink giant extended one-off season long contracts to several players this fall, including Beck. In this partnership, he will be part of the company's national television commercial and marketing campaign, and promote the brand on his personal social media. 

Beats by Dre

Beck signed on with Beats in August, joining their "Beats Elite" campaign alongside Georgia teammate Malaki Starks.

DAWGS APPROVED 🐶 @StarksMalaki @carsonbeck01 are locked in for the season with @beatsbydre.#BeatsPartner #BeatsElite pic.twitter.com/TU93yr3iXM

Airstar Charter

Beck agreed to a collaboration with private jet company Airstar Charter in August, making him one of only three college football players with a deal of this kind. 

As part of the partnership, Beck will appear in the company's commercials and receive flight hours on their citation jets.

EA Sports

In the offseason, Beck agreed to a deal with EA Sports, joining the company's campaign for their new video game, Sports College Football 25.  

The Player's Lounge

The athlete-founded media platform offered Beck a deal in February, in which he was fitted with custom golf clubs with PGX in Buckhead near Atlanta. 

The quarterback had been participating in interviews and content with the outlet for more than a year prior to the partnership. 

Associated Credit Union

Shortly after announcing his return to Georgia for the 2024 season, Beck solidified a partnership with Associated Credit Union, who had collaborated on a deal with Bulldogs tight end Brock Bowers the year prior. 

The endorsement, facilitated by Everett Sports Marketing, included the quarterback representing the credit union in public relations campaigns and community outreach projects.

Leaf Trading Cards

One of Beck's first deals was with Leaf Trading Cards in November of 2023. He appeared on several of their classic trading cards, including the 2023 Leaf Metal Thanksgiving Edition Autograph card.

Zero FG Energy

Beck's very first NIL deal was with Zero FG Energy at the start of his 2023-24 season, marking the energy drink company's first-ever deal with a collegiate athlete. 

Carson Beck net worth 2024

Altogether, Beck's net worth is estimated to be near $1.5 million, according to his On3 NIL valuation. With just three games left in his final season with Georgia, and the 2025 NFL Draft on the horizon, it will be interesting to see how Beck's NIL portfolio fares over the next few months.