‘Bobby Approved!’: The viral voice turning food labels upside down

October 30, 2025 | 6:00am

Bobby Parrish may have started in a cramped Chicago condo with a borrowed camera, but today, the FlavCity founder is stirring up a full-blown food revolution. In this sit-down with William Zimmerman, Parrish dishes on his humble beginnings, his viral “Bobby Approved” movement, and the wild ride from YouTube tutorials to Target shelves. He opens up about calling out shady food labels, creating clean ingredient swaps, and the loyal community that pushed him to build his own brand. It’s a candid, no-nonsense chat about hustle, health, and the power of keeping it real—one grocery aisle at a time.