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Amazon Prime Day 2025 is officially set for July 8 to 11, and yep—this year’s mega sale is running four whole days. If you're eyeing markdowns on beauty, tech, fashion, and home finds, the early deals are already heating up—and you don’t have to wait until July to start saving.
Amazon has quietly launched a wave of early discounts across top-rated brands, so now’s the time to get your wishlist ready. Expect massive Lightning Deals, restocks on viral favorites, and serious steals on everyday essentials. Whether you're a Prime Day pro or new to the game, it’s smart to bookmark key dates and sign up for alerts so you don’t miss out.
We’re tracking all the best early Prime Day deals, plus sharing tips to help you shop like a pro. Trust—you won’t want to sleep on these early Prime Day deals.
Amazon Prime Day 2025 Best Early Deals:
Medicube Salmon DNA PDRN pink collagen jelly gel mask
This is the skincare brand everyone is talking about. Celebs swear you wake up with glass skin if you wear this mask before bed.
Vital Proteins Collagen Peptides Powder
"My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie," Jennifer Aniston told E! News. "So easy to use."
Grace & Stella Under Eye Brightener Balm Stick
This restoring under-eye stick is made with 3% caffeine to tackle under-eye dark circles and 0.25% retinol to minimize visible fine lines.
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation
Create a flawless, radiant finish with this illuminating foundation that builds coverage and blends smoothly for a natural glow.
Anrabess Ribbed Tank Top
Add this ribbed racerback tank to your rotation for an easy, flattering fit that comes in tons of versatile colors.
ANRABESS Gingham Boxer Shorts
With gingham back this season, we're currently eyeing this pair of trendy boxer shorts for a comfy summer fit.
Aecooly Slim Portable Fan
Trust us, you won't regret ordering this slim portable fan this summer. It's compact enough to fit in any purse and will keep you cool during those warm weather days.
Apple Beats Studio Pro x Kim Kardashian Headphones
Elevate your listening experience with these over-ear headphones, offering premium sound quality, active noise cancellation, and a chic, neutral-toned design inspired by Kim Kardashian's signature palette.
VJIANGER 4K Digital Camera
If you've been thinking about taking cute Y2K pics with your friends on a night out, now's your chance to snag this digital camera on sale.
Yankee Candles
Fill your space with long-lasting fragrance from this classic candle, available in a wide range of signature Yankee scents.
Astercook Knife Set
It's time to swap out those dull knives for a brand new *aesthetically-pleasing* set that's 60% off right now (yes, really).
Furbo 360° Dog Camera
Keep an eye on your pup from anywhere with this rotating dog camera that lets you toss treats, talk, and track every move in full HD.
What Is Amazon Prime Day?
Amazon Prime Day is a major shopping event exclusively for Prime members, offering limited-time deals across top categories like tech, beauty, fashion, home, and more. Launched in 2015 to celebrate Amazon’s anniversary, it has grown into one of the biggest online sales of the year, rivaling Black Friday. The event usually lasts 48 hours and features deep discounts, Lightning Deals, and early access offers for Prime members only.
When Is Amazon Prime Day 2025?
Amazon Prime Day will return from July 8th to 11th. The sale typically only lasts two days, however, this year it's been extended to four days full of unbeatable deals.
What's on Sale for Amazon Prime Day?
Expect major savings on everything from Amazon devices and smart home gadgets to beauty bestsellers, fashion finds, home upgrades, and more. Limited-time Lightning Deals and daily discounts drop throughout the event.
How Can I Find the Best Amazon Prime Day Deals?
Stay ahead of the sale by checking curated Prime Day picks from E! Insider Shop. New offers go live regularly, and early deals often roll out before the main event. Bookmark Amazon’s Prime Day hub for the latest drops.
Getty Images/ urbazon
Do I Have to be a Prime Member to Shop Amazon Prime Day?
Yes, Amazon Prime Day deals are exclusively for Prime members. If you’re not already a member, you can sign up for a 30-day free trial to get access to all the savings, fast shipping, and other Prime perks during the event.
How Much Is Amazon Prime?
Amazon Prime costs $14.99 per month or $139 per year. Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more. New members can start with a 30-day free trial.
How Much Is Amazon Shipping?
Shipping fees vary based on the items and delivery method, but Prime members enjoy free and fast shipping on most purchases. It’s one of the biggest benefits of joining ahead of Prime Day.
Is There a Student Discount for Amazon Prime?
Students can get Amazon Prime for just $7.49 per month or $69 per year. Plus, eligible new members get a free 6-month trial—perfect for shopping Prime Day without paying full price.
Getty Images/ Nikola Paunov
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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