Adin Ross' Brand Risk Promotions 12: Date, time, participants, and more

Kick star Adin Ross is often recognized for organizing influencer boxing events under the Brand Risk Promotions umbrella. Most recently, the streamer paired up No Jumper's Adam22 and adult actor Jason Luv in Brand Risk 12's main fight. Notably, Brand Risk 11, which took place on November 8, 2025, saw Le'Veon Bell defeat Supah Hot Fire via unanimous decision after three rounds.

Now, the stage is set for the 12th edition of the event, which is scheduled to air live on January 23, 2026, at 7:00 p.m. EST. As with other Brand Risk events, readers can catch the fights' live broadcast on Adin Ross' official Kick channel. Currently, the undercard lineup has yet to be announced, but Adam22 vs. Jason Luv is confirmed as the title fight.

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Adam22 to take on Jason Luv in Adin Ross's Brand Risk Promotions 12

Adam22 and Jason Luv, two well-known internet personalities, are stepping into the ring after a long-running feud tied to their past online drama. Tension between the two seemingly started to build after Jason Luv's viral scene with Adam's significant other, Lena The Plug, in 2023.

In August 2023, during a No Jumper episode with contriversial influencer Zherka, Adam claimed that Luv was "running his mouth":

"('You guys get along?.. You and Jason,' asked Zherka) Well, he was kinda running his mouth... he was doing a little bit too much..."

Notably, in 2024, when asked if he would be willing to box Adam22 on the Gremlin University platform, Luv responded that he would for the right price:

"('Would you box Adam22?') How much are we getting paid?.. ('A million dollars guaranteed') If Adam would say no, I would be so f**king mad!"

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In other news, Adin Ross received backlash for saying that he was unsure if VTuber Ironmouse "is a man or not" while reacting to Streamer Awards 2025 nominations.

Edited by Vishnu Menon