Why Taylor Swift Swapped Her Eras Tour Reputation Look After 100 Shows

Despite Taylor’s incidental need for a new costume, fans had hoped it might be an Easter egg for Taylor releasing a rerecorded version of the album when she stepped out wearing it in Miami for the first time

However, Taylor later admitted after the Eras Tour had ended that she hadn’t recorded even “a quarter” of her Taylor’s Version of Reputation before purchasing her master recordings. 

"To be perfectly honest, it’s the one album in those first 6 that I thought couldn’t be improved upon by redoing it. Not the music, or photos, or videos. So I kept putting it off,” she wrote in a letter to fans in May. "There will be a time (if you’re into the idea) for the unreleased Vault tracks from that album to hatch.”

While the third episode shared insight into what goes into costuming for the tour, the fourth episode went deeper as Taylor delved into what it was like experiencing two breakups on the tour—the first with longtime boyfriend Joe Alwyn and the second being her shorter relationship with Matty Healy.

“I went through two breakups on the first half of this tour,” Taylor admitted. “That’s a lot of breakups, actually. This show is what gave me purpose and what I could use to get me out of bed. The tour has never been the hard thing in my life. The tour has been the thing that allowed me to find purpose outside of the s--t that was going on in my life.”

As she put it, “Men will let you down, the Eras Tour never will.”

However, Taylor has found one man who hasn't let her down. She began dating Travis Kelce in 2023, and another revelation from the fourth episode of the docuseries is that mom Andrea Swift is the one who made it happen.

“I was looking at the headlines, perusing around what’s on the internet, I see that this guy came to your show and he brought a friendship bracelet and wants to meet you," Andrea explained, retelling the story alongside Taylor. "I called up my resident expert on the Kansas City Chiefs, my cousin Robin and I go, ‘Tell me about this guy Travis Kelce,’” Andrea continued. “She goes, ‘Oh my gosh! He’s the nicest guy, and you know what? He really loves his mom.’ I went, ‘Ding, ding, ding.’”

So, while Taylor was initially skeptical of meeting an athlete thinking they'd have nothing in common, she noted that following her breakups, her mom finally had her convinced. She recalled to Andrea, “You said something to the effect of, ‘You’ve got to start doing something different.’”

Now, the rest is history. As Taylor put it, “Greatest surprise of my life.”

“I was looking at the headlines, perusing around what’s on the internet, I see that this guy came to your show and he brought a friendship bracelet and wants to meet you," Andrea explained, retelling the story alongside Taylor. "I called up my resident expert on the Kansas City Chiefs, my cousin Robin and I go, ‘Tell me about this guy Travis Kelce,’” Andrea continued. “She goes, ‘Oh my gosh! He’s the nicest guy, and you know what? He really loves his mom.’ I went, ‘Ding, ding, ding.’”

So, while Taylor was initially skeptical of meeting an athlete thinking they'd have nothing in common, she noted that following her breakups, her mom finally had her convinced. She recalled to Andrea, “You said something to the effect of, ‘You’ve got to start doing something different.’”

Now, the rest is history. As Taylor put it, “Greatest surprise of my life.”