Why Bills' Keon Coleman has everything riding on 2026 season

Buffalo Bills receiver Keon Coleman knows that the 2026 season will be one that could define his NFL career.

After two so-so seasons, coupled with the incidents of last year, Coleman's value isn't exactly the highest right now. But he's got time to change that if he's good enough.

With two years left on his contract, Keon has to prove this season that he can be the guy Buffalo and Josh Allen can count on in the passing game.

Coleman has already spoken to reporters about the upcoming season, and given the pressure on him, NFL.com's Nick Shook has named Keon as a player who is at an NFL crossroads.

"If Coleman is going to come anywhere close to meeting the expectations that accompanied his selection atop Round 2, he'll need to do it in 2026 or else face the possibility of moving elsewhere in 2027," Shook writes.

MORE: ESPN doubts Steelers 2026 improvement with Aaron Rodgers

Coleman must produce

With Khalil Shakir, DJ Moore, and Joshua Palmer all ahead of him, Coleman will have to fight for targets in the passing game.

That means that when opportunities come his way from Allen, he's going to have to make it count because they could be few and far between.

We have seen the talent Coleman possesses, but it hasn't been consistent enough, and if that trend continues in 2026, then I fear for what that might mean for his Bills future.

Right now, he's a part of it, but it feels like Keon is on thin ice in Buffalo.

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