What will World Cup bump mean for MLS?

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Inter Miami FC forward Lionel Messi (10) dribbles the ball against New York City FC defender Kai Trewin (5) during the second half of an MLS soccer game at Yankee Stadium. Sunday, March 22, 2026 in New York. Inter Miami's Lionel Messi dribbles the ball while being defended in a match against NYCFC on March 22, 2026. Noah K. Murray-NY Post

Soccer has a home in America.

That was made clear during the World Cup, which harnessed the power of the world’s most popular sport and was embraced domestically like never before.

The record-setting ratings are proof that the ingredients for growth rest within this sports-loving, multi-cultural population. Shifting demographics and rising generations promise the future will look different in a nation that once treated baseball, boxing and horse racing as the holy trinity of sports.

But how does MLS fit into that future?

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