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Fraser Clarke, wellness franchise veteran and owner of Massage Addict, joins forces with WAXON as strategic partner and investor
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TORONTO — WAXON Laser + Waxbar, one of Canada’s fastest-growing hair removal franchises, has announced a strategic investment and partnership with Fraser Clarke, owner of Massage Addict and a leading figure in the Canadian wellness franchise space. With over 25 years of experience scaling consumer health, wellness, and beauty brands, Clarke brings deep operational expertise and a proven track record of industry-leading franchise growth to WAXON’s next chapter.
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“After 13 years of building WAXON from the ground up, this moment is deeply meaningful,” said Lexi Miles Corrin, Founder and CEO of WAXON. “This partnership gives WAXON the resources, operational strength, and strategic counsel to reach its full potential. Our goal is clear: to become the number one provider of hair removal services in Canada. With Fraser, we have the right partner to get us there.”
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Clarke will take an active role in the business, supporting growth and strategy alongside Founder and CEO Lexi Miles Corrin, who will continue to lead the company. It marks a pivotal moment for the WAXON brand, which has steadily grown to 24 locations across Canada, with four locations opening in the last four months and four additional locations in development.
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“I’ve watched WAXON steadily carve out a leadership position in the hair removal space,” said Fraser Clarke. “Lexi has built something special—operationally sound, culturally strong, and ripe for national growth. We’re excited to bring our experience to the table and support WAXON’s next phase.”
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The investment will focus on strengthening support for franchise partners, enhancing four-wall economics, and accelerating expansion into new markets, particularly across Western Canada. WAXON is also currently launching next-generation laser technology across all locations this year.
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“This isn’t just about scale—it’s about scaling smart,” added Miles Corrin. “We’re committed to maintaining the exceptional service, brand integrity, and community that have always differentiated WAXON, while expanding access to even more Canadians across the country.”
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WAXON Laser + Waxbar currently has locations in Ontario, Nova Scotia and Alberta and will continue to be headquartered in Toronto.
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About WAXON Laser + Waxbar
Founded in 2012, WAXON is a leading Canadian beauty and wellness franchise specializing in laser hair removal and waxing. With 24 women-owned current locations and four more in development, WAXON is redefining the hair removal category with cutting-edge technology, exceptional service, and a fresh, modern approach to self-care. For more information, please visit waxon.ca.
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About Fraser Clarke
Fraser Clarke is a seasoned executive with over two decades of experience in service-based health, wellness and beauty companies. He is the owner of Massage Addict, Canada’s largest provider of therapeutic wellness services, with 130 locations nationwide. Clarke brings extensive franchise development, operations, and financial strategy expertise to his partnerships.
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Available for interviews:
Lexi Miles Corrin, Founder & CEO of WAXON Laser + Waxbar
Fraser Clarke, Investor & Owner of Massage Addict
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English (US)