Alchemer Positioned in the Challengers Quadrant of the Magic Quadrant for Voice of the Customer Platforms

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This is the fourth consecutive time the VoC vendor has been included in the Magic Quadrant

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LOUISVILLE, Colo. — Alchemer, a global leader in customer experience and feedback technology, today announced that it has been positioned by Gartner® in the Challengers quadrant of the Magic Quadrant for Voice of the Customer Platforms.¹

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“In our opinion, Alchemer’s position in the Challenger quadrant by Gartner reflects our dedication to empowering our customers to do more with feedback whether that’s a one-time survey, in-app feedback, or a robust CX program,” said Marty Mrugal, CEO of Alchemer. “We believe inclusion in the fourth consecutive report reflects our commitment to ongoing innovation and customer-centric product development, which has included a focus on omnichannel collection, integrations with more than 400 business system, and investments in AI.”

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The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Per the report, “Organizations use VoC platforms to manage the customer experience through a deep understanding of customer needs and perceptions. This research helps identify vendors whose VoC platforms are best equipped to help them achieve their CX and business objectives.”

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A complimentary copy of the Magic Quadrant for Voice of the Customer Platforms, which includes the Gartner analysis of the VoC and customer experience landscape as well as Alchemer’s strengths and cautions, is available on Alchemer’s website: https://www.alchemer.com/l/gartner-magic-quadrant-2025/.

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Magic Quadrant™ reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.

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[1] Gartner, “Magic Quadrant for Voice of the Customer Platforms,” Deborah Alvord, Maria Marino, 16 April 2025.

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Gartner Disclaimer:

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GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

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Gartner does not endorse any vendor, product, or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About Alchemer:

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Alchemer empowers customers to do more with feedback. From a one-time survey to sophisticated feedback programs, Alchemer gives customer-obsessed teams the clarity to move from asking to action with powerful software. More than 11,000 organizations use Alchemer to collect feedback and connect it across their organizations through integration and automation. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. Founded in 2006, Alchemer is a KKR portfolio company.

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