Victory+ Outpaces NHL Viewership Market Averages by up to 8x, Capturing Massive Regular Season Growth

21 hours ago 3
Business WireBusiness Wire Business Wire

Article content

Across its NHL portfolio, Victory+ continues to accelerate year-over-year audience development with peak viewership reaching 342,000.

Financial Post

THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY

Subscribe now to read the latest news in your city and across Canada.

  • Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
  • Daily content from Financial Times, the world's leading global business publication.
  • Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
  • National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
  • Daily puzzles, including the New York Times Crossword.

SUBSCRIBE TO UNLOCK MORE ARTICLES

Subscribe now to read the latest news in your city and across Canada.

  • Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
  • Daily content from Financial Times, the world's leading global business publication.
  • Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
  • National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
  • Daily puzzles, including the New York Times Crossword.

REGISTER / SIGN IN TO UNLOCK MORE ARTICLES

Create an account or sign in to continue with your reading experience.

  • Access articles from across Canada with one account.
  • Share your thoughts and join the conversation in the comments.
  • Enjoy additional articles per month.
  • Get email updates from your favourite authors.

THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.

Create an account or sign in to continue with your reading experience.

  • Access articles from across Canada with one account
  • Share your thoughts and join the conversation in the comments
  • Enjoy additional articles per month
  • Get email updates from your favourite authors

Sign In or Create an Account

or

Article content

DALLAS — Victory+, the premier free sports streaming service from A Parent Media Co. Inc. (APMC), today announced a landmark conclusion to its 2025-26 NHL season, defined by unprecedented viewership growth and record-breaking engagement across its NHL portfolio.

Article content

Article content

Article content

Across both markets, Victory+ significantly eclipsed the NHL’s reported in-market average audience growth of 15%, delivering growth rates nearly 3x and 8x the league average.

Article content

Following a record-breaking inaugural year for the Dallas Stars on the service, delivering 8-10x viewership of previous RSN, the platform’s second-year momentum reached a historic peak. Victory+ recorded a service high of over 342,000 viewers for a single matchup against the Colorado Avalanche. This milestone anchored a regular season in which Victory+ delivered a 43% year-over-year increase in Stars viewership, followed by an additional 52% jump in playoff viewership compared to the regular season.

Article content

By signing up you consent to receive the above newsletter from Postmedia Network Inc.

Article content

On the West Coast, the Anaheim Ducks continued their meteoric rise following a debut year that saw viewership jump 3-5x over previous RSN levels. Building on that momentum, the franchise achieved triple-digit audience expansion this season, reporting a 127% increase in year-over-year viewership. Fan engagement further intensified during the postseason, with a 59% spike in playoff viewership compared to the regular season.

Article content

Across both markets, Victory+ significantly eclipsed the NHL’s reported in-market average audience growth of 15%, delivering growth rates nearly 3x and 8x the league average. These results further validate the core mission of Victory+: removing paywalls to make local sports more accessible for fans. As regional sports distribution continues to evolve beyond the traditional cable bundle, Victory+ has emerged as one of the fastest-growing and most impactful sports streaming platforms in North America.

Article content

Beyond audience development, Victory+ continues to transform the local sports landscape by turning passive viewing into active participation. Throughout the season, the platform invested directly back into its community, awarding more than $100,000 in rewards and prizes through interactive experiences and real-time engagement initiatives.

Article content

“This season has solidified Victory+ as the most dynamic distribution model in sports today,” said Neil Gruninger, President & CEO of APMC. “As a digital-first company, we specialize in bringing fans into a high-engagement ecosystem that drives fandom across every touchpoint. The growth we are seeing in Dallas and Anaheim is a clear signal: when you prioritize accessibility and native digital experiences, audiences don’t just migrate, they multiply.”

Article content

With the NHL season validating the scalability of its model, Victory+ is applying this explosive momentum to the WNBA with the debut of its first two partners, the Minnesota Lynx and the Atlanta Dream. By integrating two of the league’s fastest-growing franchises into its proven distribution model, Victory+ continues to scale its portfolio of premium sports, reinforcing its position as a leading destination for modern sports fans.

Article content

Article content

To learn more about Victory+ and upcoming live coverage, visit www.victoryplus.com.

Article content

ABOUT APMC

Article content

A Parent Media Co. Inc. (APMC) is the global technology firm behind the world’s most trusted streaming platforms, including Kidoodle.TV® and the fan-first sports service, Victory+™. Built on a foundation of safety, access, and equity, APMC connects millions of viewers to premium content without the barrier of paywalls. Through its “Safe Streaming™” mandate and groundbreaking Safe Exchange™ ad-tech, APMC provides brands with meaningful access to household audiences in a 100% human-vetted environment. From children’s education to professional sports, APMC is a purpose-driven organization dedicated to making media free, inclusive, and impactful for communities everywhere.

Article content

ABOUT Victory+

Article content

Victory+ is a free, sports streaming platform that puts fans first, giving them direct access to the teams and leagues they love. It features regional broadcasts of teams including the Dallas Stars, Anaheim Ducks, and Texas Rangers, along with national coverage of highly popular leagues such as the WHL, LOVB and NWSL. Victory+ is also the home to a library of on-demand, premium sports-based, outdoors, and extreme sports content.

Article content

Article content

Article content

Article content

View source version on businesswire.com:

Article content

Article content

logo

Article content

Contacts

Article content

Read Entire Article