Victory+ Debuts NWSL Sunday Night Soccer™, Becomes Biggest Home for Women’s Soccer in America

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Free streaming platform emerges as leader in women’s soccer coverage, pairing the most live matches of any service with a creator-led fan ecosystem.

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DALLAS — Victory+, the fastest growing sports platform in America, officially launched its NWSL Sunday Night Soccer™ franchise with record-breaking engagement, highlighting the power of the free, frictionless, high quality fan experience the streaming service has become known for.

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The launch of the nationally available Sunday Night Soccer™ franchise builds on additional local broadcast partnerships with Bay FC, Orlando Pride, Gotham FC, Angel City and Washington Spirit positioning Victory+ as a leading platform for National Women’s Soccer League (NWSL) coverage. Including the local market broadcasts, Victory+ will stream 99 matches, with 57 national broadcasts across the 2026 season, offering the most comprehensive access to NWSL in one place.

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“We have invested heavily in the NWSL because we believe in the power of these athletes and the league’s massive potential,” said Neil Gruninger, President and CEO of APMC. “By securing the largest share of games, we are making a clear statement: fans of the NWSL deserve a primetime home that is accessible to everyone. Our goal is to grow the fandom by removing every barrier to entry.”

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NWSL joins other premier properties: Dallas Stars, Texas Rangers, Anaheim Ducks, League One Volleyball (LOVB), Major League Volleyball (MLV), and the Women’s National Football Conference (WNFC) and more.

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Victory+ addresses longstanding challenges in women’s sports: fragmented access and limited discoverability often playing second fiddle to men’s sports, with a centralized destination designed to make it easier than ever for fans to find, follow, and engage with women’s sports; positioned at par with men’s major league teams and leagues.

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Victory+ is built to take advantage of a broader shift in how audiences consume sports. While 74% of Gen Z identify as sports fans, only 30% regularly watch full games, highlighting a growing gap between interest and engagement. Victory+ closes that gap, pairing free live games with an always-on NWSL ecosystem that extends engagement beyond game day.

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The platform offers a 24/7 destination featuring live and on-demand games, creator-led content, and shoulder programming, ensuring the conversation continues well beyond the final whistle, rather than limiting coverage to a specific broadcast window.

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Anchoring this ecosystem is the NWSL content hub, which revolutionizes the fan experience by granting creators unprecedented real-time access to live highlights. This allows them to analyze and publish content the moment action unfolds, giving fans a front-row seat to the personalities shaping the league both on and off the pitch. The hub’s debut features exclusive “alt-casts” hosted by two-time World Cup champion Kelley O’Hara and viral sports personality Coach Jackie J, delivering a conversational, fan-first stream that captures the high-leverage energy of every match.

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Built on over a decade of Connected TV-first streaming technology expertise, Victory+ redefines how fans and brands engage with live sports. By sponsoring access rather than interrupting it, advertisers become enablers of the fan experience, aligning with audiences in more meaningful, authentic ways. The platform delivers a highly valuable audience, with nearly 46% of viewers falling within the 25–44 demographic and almost half identifying as parents, connecting brands to segments that drive both culture and household spending.

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“We aren’t just selling impressions; we are offering brands a seat at the table in the fastest-growing sector of the sports industry,” said Joe Leavitt, Chief Revenue Officer. “Our technology allows us to move beyond the traditional 30-second spot to unlock authentic ways for brands to participate in the culture of the game and reward fans.”

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CVS Health serves as the official pre-match sponsor across all 57 national broadcasts of NWSL Sunday Night Soccer™, positioning the brand at one of the most engaged moments in the fan journey.

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The platform’s recent Dallas Stars viewership milestone further demonstrates its ability to scale fandom across leagues and audiences. As women’s sports surge, Victory+ is proving that access drives growth, fuels fandom, and creates a dynamic stage for athletes, brands, and communities shaping the future of the sport.

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To learn more or watch some of the best live sports for free, visit victoryplus.com.

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ABOUT Victory+

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Victory+ is a free, sports streaming platform that puts fans first, giving them direct access to the teams and leagues they love. It features regional broadcasts of teams including the Dallas Stars, Anaheim Ducks, and Texas Rangers, along with national coverage of highly popular leagues such as the WHL and NWSL. Victory+ is also the home to a library of on-demand, premium sports-based, outdoors, and extreme sports content.

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Learn more at www.victoryplus.com and www.aparentmedia.comABOUT APMC A Parent Media Co. Inc. (APMC) is a global technology company building audience-first products that connect millions of people across the world with the brands they love. With a diverse portfolio of free, ad-supported products that include platforms Kidoodle.TV®, Dude Perfect Streaming Service, Glitch+™, Victory+™, and groundbreaking ad technology Safe Exchange™ APMC delivers brand-safe media that builds meaningful connections. Powered by advanced streaming infrastructure, APMC platforms engage audiences across thousands of devices in more than 160 countries—redefining global reach. By combining flexible monetization models, real-time audience insights, and customizable brand integrations, the APMC network empowers partners to accelerate growth and unlock new revenue at scale. APMC is challenging outdated models and breaking down barriers, ensuring that everyone, everywhere can access the content they love.

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