VAURA PILATES REACHES 10-STUDIO MILESTONE WITH GRAND OPENING IN JAKARTA, INDONESIA

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Premium Reformer Pilates Brand Debuts in Indonesia with Menteng Opening, Four Additional U.S. Locations on the Horizon

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AUSTIN, TX, July 02, 2026 (GLOBE NEWSWIRE) — VAURA Pilates, the premium reformer Pilates brand under the FIT House of Brands portfolio, has officially opened its Menteng studio in Jakarta, Indonesia. The opening marks the brand’s 10th studio globally and its first location in Indonesia, located in one of Jakarta’s most sought-after places for premium fitness. The studio marked its arrival with a ribbon-cutting ceremony and an opening weekend of live music, a photo booth, flash tattoos and nail stations, reflecting VAURA’s commitment to the local community and partners. 

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According to Nikkei Asia, Indonesia’s fitness industry has grown into a $2.3 billion market, due to a surging demand for premium, method-driven fitness experiences in urban centers like Jakarta. The location was deliberately selected due to its position within one of the city’s premier luxury retail and lifestyle hubs, making it a natural home of VAURA’s immersive, total-body conditioning experience.

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The Jakarta opening marks a new era of growth momentum for VAURA, with four additional U.S. locations set to open in San Mateo, California; Boston, Massachusetts; Tampa, Florida; and Prosper, Texas. The new location joins the growing global network of FIT House of Brands, alongside F45 Training and FS8, as the demand for premium, method-driven fitness experiences continues to accelerate across the world. 

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“Reaching 10 VAURA studios is a meaningful milestone worth celebrating, and opening in Indonesia for the first time makes it that much more significant,” said Tom Dowd, CEO of FIT House of Brands. “VAURA is a market disruptor in the Pilates category with huge volumes and an exciting growth pipeline. Menteng is exactly where VAURA belongs. This community deserves a premium reformer experience like VAURA that goes beyond what most fitness enthusiasts are expecting.” 

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“It has been inspiring to watch the appetite for premium fitness increase year over year in this region,” said Anna Michau, Master Franchisee of VAURA Pilates in Southeast Asia and the GCC. “Jakarta has been on our radar for some time, and Menteng is the perfect home for VAURA. This community demands excellence, and that is exactly what VAURA delivers.” 

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VAURA is a high-energy fitness concept that fuses the precision of reformer Pilates with the dynamic power of athletic training. Every exercise is programmed to target muscles while elevating the heart rate, pushing conventional Pilates into new territory. Each 50-minute class is led by certified trainers and set to curated upbeat music under neon lights, creating an atmosphere that leaves members feeling more energized than when they walked in.

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VAURA’s growth trajectory extends beyond Indonesia and upcoming U.S. openings, with franchise opportunities on the horizon in London, Toronto, and additional U.S. and global markets.