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One year after launching additional ETFs, Unlimited reflects on their record year of expanding investor access to diversified investment strategies through actively managed hedge-fund style ETFs
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NEW YORK, July 15, 2026 (GLOBE NEWSWIRE) — Unlimited, which was founded in 2022 by CIO and CEO Bob Elliott to provide investors with transparent, liquid, and cost-effective hedge-fund style returns, has had a year to remember! Since the launch of its latest ETFs last July Unlimited’s AUM grew to over $225M, with:
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- Unlimited HFGM Global Macro ETF (HFGM) launched April 14, 2025 ranked #1 out of 44 funds in the Morningstar US Macro Trading category inception to date, as of July 14, 2026
- Unlimited HFEQ Equity Long/Short ETF (HFEQ) launched
July 14, 2025
ranked #4 out of 108 funds in the Morningstar US Long Short Equity category inception to date, as of July 14, 2026
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“Financial advisors and institutional investors facing turbulent markets are evaluating ways to diversify their portfolios while reducing the risk of return drag. Many find the high fees, lack of liquidity and adverse tax treatment associated with traditional alts offerings untenable,” said Mr. Elliott. “Unlimited is grateful for the strong relationships we’ve been fortunate enough to build with many of our investors.”
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The firm kicked off its ETF offering in the fall of 2022 with the launch of their flagship product Unlimited HFND Multi-Strategy Return Tracker ETF (HFND), which deploys the firm’s proprietary machine learning algorithms to analyze near real-time hedge fund investment returns and efficiently replicate the underlying exposures while maintaining a 1.07% expense ratio that is significantly lower than the standard “2 & 20” hedge fund fee model.
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HFND is approaching its four-year anniversary on October 22nd, having offered diversification benefits through turbulent market environments and delivered top quartile returns amongst the 102 funds in the Morningstar US Multi-Strategy category since inception, as of July 14, 2026.
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Based on investor feedback, Unlimited aimed its proprietary technology towards the development of investor-friendly sector ETFs with a volatility profile designed to align more closely with equity markets. The research culminated in the 2025 launch of three additional ETFs:
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- Unlimited HFEQ Equity Long/Short ETF (HFEQ) – focused strategy that takes long and short positions across equity sectors, factors, and geographies, aiming to generate alpha relative to broad equity market exposure.
- Unlimited HFGM Global Macro ETF (HFGM) – seeks to capitalize on global market mispricing opportunities spanning currency, fixed income, equity, credit and exchange rate markets.
- Unlimited HFMF Managed Futures ETF (HFMF) – trend-following approach that seeks to generate alpha with low expected correlation to broad bond and equity markets.
English (US)