This stomach-churning beer called ‘Nature Calls’ to debut at 2026 Super Bowl

Beer drinkers indulging in this year’s NFL Championships might end up with their own heads in a Super Bowl.

A brand-new brew made with black bear poop will be making its debut at Super Bowl LX next month in what is likely a first in booze history.

Fittingly named “Nature Calls,” the disturbing elixir is the brainchild of Columbia Sportswear and Breakside Brewing, both of which are based in Portland, Oregon.

“When we say engineered for whatever, we mean whatever,” Joe Boyle, the brand president at Columbia Sportswear, said in a statement.

“If Mother Nature hurls bear poop at us, we’ll ferment it into a frosty pint. From the inside of a bear to your mouth — we’re making nature’s crap easier to swallow.”

The project aims to make it “easier to enjoy the s–ttiest parts of nature,” Columbia said.

The concoction is about as natural as you can get — the outerwear company plucked scat left behind by American Black Bears right off the forest floors and sent it to their friends at Breakside Brewing.

The brewery then drops the poop into its brewing water and transforms it into a frothy lager.

But beer snobs shouldn’t worry too much about the fecal taste — the booze is described as “delicious” and having “notes of huckleberry and honey.”

Nature Calls will be available at the Columbia Booth at Levi Stadium during The Players Tailgate before Super Bowl LX on Feb. 8, as well as at Breakside’s numerous breweries in Oregon.

The drink will be hard to miss — there’s an image of a thick black bear leaving behind a giant pile of what will soon become beer right on the front of the can.

The bear-themed booze seems to be part of a recent trend.

Earlier this month, The Proper Restaurant and Bar in La Canada Flintridge unveiled the “Yellow 2120” cocktail in honor of the 550-pound brown bear that squatted in a neaby Altadena home for 37 days.

That drink was honey flavored and was named for the color and number of the state wildlife tag that had been on the bruin’s ear, but did not include any of the beast’s scat.

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