This jewelry expert has a different take on NFL jewelry

Luxury jeweler Jason Arasheben has spent years crafting statement pieces for some of the world’s biggest celebrities and athletes, and he says the way professional players approach jewelry is changing.

As the founder and CEO of Jason of Beverly Hills, Arasheben has developed a reputation as a jewelry expert who understands how sports culture and personal style intersect—especially as high-profile events place athletes and their accessories under the spotlight.

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According to Arasheben, current trends in sports jewelry reflect a more relaxed and experimental approach to styling. “Definitely the biggest trend in sports jewelry right now is stacking,” he explained, noting that athletes and fans alike are increasingly layering multiple pieces together. “People are wearing three to four bracelets on a single wrist.”

Another noticeable shift involves color combinations that once would have been considered mismatched. “You’re seeing people abandoning the fear of mixing metals,” he said. “People are willing to mix yellow gold with white gold and rose gold and don’t need to feel the need to be so matchy-matchy.” Long chains with pendants are also making a comeback, a look, Arasheben says, that echoes early-2000s fashion.

The jeweler’s perspective carries weight in the sports world. Arasheben’s company has created custom championship rings and bespoke pieces for major professional teams, including NBA teams. His clientele extends beyond athletes, with celebrities such as Rihanna, Beyoncé, Drake, and Kim Kardashian among those who have worn his designs. The brand operates boutiques in Beverly Hills, Las Vegas, and Tokyo.

For Arasheben, designing jewelry for elite athletes involves far more than selecting diamonds and precious metals. “A lot of work goes into designing high-stakes, legacy-defining pieces for elite athletes,” he said. “Typically, you need to do a design that communicates their individual brand, their aesthetic, and their personal style.” He added that the finished piece must carry a deeper meaning. “The piece has to be something more than beautiful in design. It also has to tell a story of that particular person.”

Arasheben’s career began far from luxury boutiques. The son of immigrants, he started selling plastic hair clips and silver jewelry from a small table while attending the University of California, Los Angeles. That early hustle eventually evolved into a global brand recognized for custom diamond pieces and championship rings created for professional teams.

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Today, Arasheben’s philosophy continues to shape how athletes think about jewelry. His company’s mission centers on creativity and self-expression, an approach he says allows clients to collaborate freely. As sports culture and fashion increasingly overlap, his designs—and his perspective as a jewelry expert—are drawing attention across leagues and locker rooms alike.