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These superior formulas deliver a hydrating, glowy, real-looking tan every time—and they start at just $14.
By Megan Schaltegger Feb 25, 2026 5:30 PMTags
Sugared & Bronzed
Spring might be around the corner, but we haven't seen the sun—or at least one with a powerful UV ray—in months. Your complexion probably looks it, too.
The good news? Our fave holy grail self tanners will fool everyone into thinking you've spent your winter snowbirding somewhere warm instead of hibernating on the couch. And while the beauty category might get a bad rap from time to time (orange is not a skin tone), we scoured the reviews to find the five best formulas on the market—for every skin tone, budget, and need.
Bali Body, Jergens, Sugared & Bronzed, Bondi Sands, and Loving Tan all deliver a healthy, hydrating, and gorgeous glow—whether you have a big beach trip coming up or you just need to feel something (fair).
Keep scrolling to shop the customer-approved self-tanners, starting at just $14.
Bondi Sands Self Tanning Foam
Shoppers raved over Bondi Sands' "even, consistent, natural looking tan" and said it's "easy to apply," doesn't leave "weird streaks or patches," and "nobody has ever asked 'what tanner do you use?'" That's a win right there.
Jergens Natural Glow Instant Sun Body Mousse
If you're looking for a more affordable self-tanner that still does the trick, add Jergens Natural Glow Instant Sun Body Mousse to your online cart. It delivers an "easy, natural-looking bronze in minutes," according to customers.
Bali Body Ultra Dark Self Tanner Mousse
A longtime self tanner ("for about 20 years") said they've "tried numerous brands and have never been so instantly impressed with one" as they are Bali Body's Ultra Dark Self Tanner Mousse, which has a "light clean smell" and reminds them of "a soap."
Editor's Pick
Loving Tan 2 HR Express Self-Tanning Mousse Dark
As a longtime self tanner myself, I've tried a million different products but always come back to Loving Tan's 2-Hour Express Mousse in Dark. Personally, nothing compares to the deep, natural-looking glow that it delivers. It's worth the extra $$$.
Sugared & Bronzed Sunless Tanning Mousse
If you prefer a spray tan over self tanner—but need a backup for those times you just can't make it in for your airbrush appointment—you need to try the Sunless Tanning Mousse from Sugared & Bronzed. It delivers the exact same fast-acting, long-lasting glow you get from one of their actual spray tans.
Oh, and here's what to wear with your tan: we found the absolute cutest swimsuits for spring 2026—shop them now!
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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