The Oura fitness-tracker stars love is the lowest price ever

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Jennifer Aniston and Gwyneth Paltrow wearing oura rings Jennifer Aniston and Gwyneth Paltrow are among the Oura ring's famous fans GC Images/ gwynethpaltrow/Instagram

The biggest deal on Hollywood’s smallest obsession is officially here.

The celeb-loved Oura ring is arguably the prettiest fitness wearable — doubling as chic jewelry. Stars like Jennifer Aniston, Gwyneth Paltrow and Kim Kardashian swear by them for monitoring health stats, tracking sleep scores and more.

Typically, the coveted ring will set you back up to $500 (plus tax); however, during Prime Day this year, they are at the lowest price of all time, starting at under $215, almost half off!

But hurry — the big sale ends June 26, along with these unheard of deals.

Oura Ring 4

Illustration of a silver-colored smart ring with sensors on the inside.Oura

The wearable band comes in a sophisticated ceramic finish option, as well as metals like gold, rose gold and silver.

The Oura tracks over 50 health metrics, which are read in the app. With a purchase, get one month of subscription free, which is $5.99/month afterwards, giving access to its most advanced health features.

Gwyneth Paltrow takes a mirror selfie while sitting on a wooden floor, wearing a brown collared sweater.Health-minded Gwyneth Paltrow is one star who always wears her Oura. gwynethpaltrow/Instagram

The app also makes daily reports and suggestions on stress, sleep score, workout recovery and more — though if you’re just tracking heart rate, steps and sleep, it’s perfect for that as well.

Oura Ring 4

Illustration of a gold Oura Ring.Oura

The most recent review reads, “I don’t like wearing wrist watches, so having a smart ring is perfect for me! I love how durable it is, it’s easy to clean, and the app that comes with it is great!”

Many other devotees echo the sentiment, saying the investment is well worth it.

Oura Ring 4

Smart ring with biometric sensors inside.Oura

“I’ve been using the Oura Ring 4 daily, and I’m very impressed with its design and functionality. It’s lightweight, comfortable to wear all day, and doesn’t feel bulky at all,” reads another review.

The same person noted that the “features are very detailed, especially sleep and activity insights, which have helped me better understand my daily habits.”

No matter which style you prefer, grab it while it’s nearly 50% off because it’s unlikely to be this discounted again anytime soon.


Prime Day FAQs, answered

When is Prime Day?

This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

Do you have to be a Prime member to shop?

Prime Day is Amazon’s premiere sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

What’s new for Prime Day 2026?

Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.

What deals are actually worth shopping?

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, we’re expecting Amazon to run back its October Prime Big Deal Days sale in fall of 2026. Page Six Style will have all the latest news here.


Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.


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