"THE MAIN POP BOY": Fans celebrate as Jungkook breaks the internet with 1M+ mentions following his new Calvin Klein campaign release

Calvin Klein unveiled its third collaboration with BTS’ Jungkook on October 28, 2025, marking the launch of the brand’s Spring 2026 collection. The campaign video, filmed across New York City, features Jungkook riding a motorbike through the streets to the soundtrack of The Chemical Brothers’ 1997 track Block Rockin’ Beats.

Following the campaign’s release, social media was flooded with fan reactions to the campaign’s clip. The hashtag #JUNGKOOKXCALVINKLEIN quickly began trending across platforms as fans shared clips, edits, and praise for the singer’s striking visuals.

The campaign became one of the most talked-about brand releases of the season. According to pop culture tracker @TheePopCore on X, Jungkook generated over 1 million mentions and 3 million engagements within just 24 hours of the campaign’s debut, reaffirming his massive global influence.

Fans across platforms celebrated the milestone, applauding the idol for his global influence and continued impact in fashion and music. It reinforced the Seven singer’s status as a major cultural force for the fans. One fan commented,

"Are we even surprised?? He is THE MAIN POP BOY JEON JUNGKOOK"

Social media platforms were flooded with posts celebrating BTS makne's global reach. Fans praised his ability to command attention across both music and fashion, noting how every collaboration he takes part in instantly becomes viral. Many also highlighted that the Calvin Klein campaign reaffirmed his influence. The engagement of the campaign cemented the singer’s status as both a powerhouse musician and a leading fashion icon on the world stage for them.

While the Calvin Klein campaign was dominating social media and trending worldwide, the singer surprised fans with a relaxed and unexpected appearance on Weverse. On October 28, just a few hours after the collaboration dropped, the singer surprised fans by going live on Weverse, where he spent time playing video games with fellow BTS member Jin. Fans were amused by his calm and playful demeanor during the frenzy arround the viral campaign.

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BTS' Jungkook returns as Calvin Klein ambassador for Spring 2026 campaign rooted in movement and 90s-inspired style

Jungkook was first announced as Calvin Klein’s global brand ambassador on March 28, 2023. For the latest campaign, released on October 28, 2025, the brand built anticipation with a series of teasers in the days leading up to the launch.

A week prior, Calvin Klein shared a short clip featuring the BTS member in a double-denim outfit, dancing freely before turning to the camera to ask, “Do you have your Calvins on?” The teaser concluded with a glimpse of the brand’s signature waistband. Another preview followed on Instagram, showing the artist riding through New York’s illuminated streets with the caption, “On the way. Watch this space,” signaling the campaign’s imminent release.

According to Calvin Klein, the concept for the Spring 2026 collection was “rooted in movement and performance,” blending dynamic visuals with contemporary design. Jungkook also expressed his enthusiasm about the collaboration, stating,

“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim.”

The new line draws inspiration from 1990s fashion, highlighting the idol’s’s preference for dark tones and sleek silhouettes. One of the campaign’s main visuals features him in a red hallway, dressed in black denim and a fur-lined leather jacket, paired with silver accessories. A key feature of the collection is the “CK Emblem Print,” a modern reinterpretation of the brand’s logo seen on denim jackets, jeans, and reversible puffers.

The line also introduces the “Barrel Jeans,” characterized by a low-rise waist, relaxed fit, and tapered ankle. One of the promotional images, showing Jungkook on a motorcycle, has attracted attention online, with fans informally referring to him as the “shirtless biker.”

Edited by Adrija Chakraborty