"The definition of global impact"- Fans crown BTS' Taehyung as huge Paradise City billboard takes over Seoul's Seongsu Station

On December 19, 2025, fans reported on X that a large-scale Paradise City advertisement featuring BTS’ V aka Kim Taehyung had been installed at Seongsu Station in Seoul. The brand officially announced Taehyung as its ambassador on December 1, 2025.

Photographs of the billboard began circulating shortly after, drawing attention for its size and prominent placement within the station. The images quickly spread across social media platforms, where fans shared and reshared the visuals while posting comments about the scale of the advertisement and the brand’s marketing approach.

Several fans noted that the campaign strongly positioned Taehyung at the center of Paradise City’s promotion, highlighting both the visibility of the location and the magnitude of the display. One comment read,

“Paradise City is not playing around. This Taehyung AD in Seoul is absolutely massive. Impossible to ignore, perfectly placed, and commanding attention. Seongsu stopped. Taehyung remains the definition of global impact.”

Since then, the billboard continued to generate discussion online, with fans praising the campaign’s execution and its focus on Taehyung as a global ambassador for the brand.

Fans keep highlighting the sheer size of the advertisements, noting how extensively the campaign dominates public spaces.

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BTS’ Taehyung becomes Paradise City global ambassador, making major brand expansion post-military discharge

Following his military discharge, BTS’ V has emerged as one of the most in-demand brand ambassadors in the global market. In addition to his pre-enlistment partnerships with CELINE, Compose Coffee, Cartier, Snowpeak, and SimInvest, he has taken on new endorsements with Coca-Cola Korea, TIRTIR, and Yunth.

His brand portfolio expanded further on December 1, 2025, when Paradise City officially appointed him as its global ambassador. The resort unveiled the collaboration through two cinematic-style promotional films featuring the singer.

Alongside the films, Paradise City launched a large-scale offline campaign across Seoul, installing prominent billboards and rolling out bus advertisements showcasing V. The campaign videos are currently being screened on the resort’s official platforms, its social media channels, and across multiple locations throughout the city.

In an interview with EyesMAG, V was asked whether he sees any resemblance between himself and Paradise City. In response, he said that the resort leaves a strong impression at first glance, adding,

"Just looking at it is already amazing, right? Undeniable. It’s flashy yet fun. The more you get to know it, the more charming it becomes. I think that might be what it has in common with me. What I’ll be showing you at Paradise City."

Paradise City is a large integrated resort complex located on Yeongjongdo in Incheon. Opened in 2016, the destination includes luxury hotels, a casino accessible to both Korean nationals and international visitors, spa and wellness facilities, an indoor waterpark, shopping areas, dining venues, and convention spaces. It is also widely referred to as the Las Vegas of Asia.

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Meanwhile, BTS is preparing to reunite as a complete group, with a comeback planned for spring 2026. The release will be their first full studio album in nearly six years, coming after the anthology album Proof. Following the album’s launch, the group is also expected to embark on a global tour.

Edited by Adrija Chakraborty