As you're walking the concourses at Super Bowl 60, it becomes clear pretty quickly that the ticket scan was only the opening cost. The real sticker shock hangs overhead, glowing from the concession boards like a reminder that nothing about this Sunday is meant to feel ordinary.
The menu leans hard into elevated comfort food. The Gilroy Garlic Steak Frites sit at the top of the standard offerings at $30, pairing hanger steak with sauce au poivre, pink peppercorns, and fried garlic. Nearby, familiar stadium staples carry Super Bowl pricing of their own. Bacon cheddar bratwursts and hot links are $15, a Polish dog costs $11, and chicken tenders with fries come in at $13. Even the sides feel dressed up, with garlic fries priced at $10.50 and plain French fries at $8.
The Bay Area influence shows up clearly at the BBQ stands. Smoked brisket is $18, smoked and pulled chicken is $17, and the gold rush smoked and pulled pork sandwich checks in at $17.50. Dynasty Noodles adds another layer, offering spicy pork noodles for $16, garlic noodles for $12, and a vegan kimchi Philly for $20, proof that variety remains part of the pitch, even at premium prices.
For those leaning fully into the excess, there’s the LX Hammer Burger. Priced at $180 and limited to 200 made, the Levy Restaurants creation stacks braised bone-in beef shank, roasted mirepoix demi-glace, and Point Reyes bleu cheese fondue on a baked brioche bun. It’s less a concession item than a statement.
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Drinks follow the same script. Premium draft beer costs $22.50, premium canned beer is $19, and cocktails climb quickly, with a Halftime Show Margarita at $23 for a single and $36 for a double. Even water is $8, while soda and sports drinks sit at $8.50.
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None of it is subtle. And it isn’t meant to be. At Super Bowl 60, concessions aren’t just fuel. They’re part of the spectacle, another reminder that on this stage, everything comes with championship pricing.
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