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11 hours ago
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The Super Bowl is the biggest day of the year in football, but only two teams get to play in the game. Whether you are a fan of the other 30 teams or don't even like football but are watching anyway, one of the best parts of tuning in to the game is the highly anticipated commercial.
With how big the Super Bowl has grown, it has become one of the biggest marketing days of the year, with companies paying exorbitant sums just to land a 30-second spot.
While the commercials have been a highlight of the day, companies have begun releasing teasers, and in some cases full commercials, leading up to the big game. This takes some of the fun out of the surprise of the commercials, but it goes back to marketing. On the chance that you have seen a teaser for a commercial and want to know when to expect the full version, there is actually a schedule of commercials for when each one is expected to air during the game.
Here is the latest schedule for when each Super Bowl ad will air during the big game in 2026.
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Super Bowl commercials schedule 2026
First quarter
| Company | Ad Title | Celebrity Appearance |
| Skechers | "Sofia Vergara Kicks off Big Game In Skechers" | Sofia Vergara |
| Ramp | "Multiply What's Possible" | Brian Baumgartner |
| Manscaped | "Hair Ballad" | -- |
| Instacart | "Bananas" | Ben Stiller, Benson Boone |
| Liquid IV | "Against All Odds" | E-Jae |
| Oakley | "Athletic Intelligence Is Here" | Marshawn Lynch, iShowSpeed |
| Squarespace | "Unavailable" | Emma Stone |
Second quarter
| Company | Ad Title | Celebrity Appearance |
| Turbo Tax | "The Expert" | Adrian Brody |
| Rocket Mortgage | "Won't You Be My Neighbor" | Lady Gaga |
| T-Mobile | "Tell Me Why" | The Backstreet Boys, Machine Gun Kelly |
| Raisin Bran | "Kellogg's Raisin Bran Will Shat(ner)" | William Shatner |
| Nerds | "Bud Dials" | Andy Cohen |
| Uber Eats | "Hungry for the Truth" | Parker Posey, Matthew McConaughey, Bradley Cooper |
| Dove | "The Game Is Ours" | -- |
| Bosch | "The More You Bosch" | Guy Fieri |
| Oikos | "The Big Hill" | Kathryn Hahn, Derrick Henry |
Third quarter
| Company | Ad Title | Celebrity Appearance |
| Svedka | "Shake Your Bots Off" | -- |
| Pringles | "Pringleleo" | Sabrina Carpenter |
| e.l.f Cosmetics | "e.l.f. Presenta: Melisa" | Melissa McCarthy, Nicholas Gonzalez |
| Grubhub | "The Feast" | George Clooney (announcing) |
| Ritz | "Shell Phone" | Bowen Yang, Scarlett Johansson, Jon Hamm |
| Ring | "Be a Hero in Your Neighborhood" | -- |
| Volkswagen | "The Great Invitation" | -- |
| Rippling | "The Mastermind" | Tim Robinson |
Fourth quarter
| Company | Ad Title | Celebrity Appearance |
| Hellmann's | -- | Andy Samberg |
| Cadillac F1 | -- | -- |
MORE: Best, worst Super Bowl commercials of all time
Other ads with unknown airtime
| Company | Ad Title | Celebrity Appearance |
| Xfinity | "Jurassic Park...Works" | Sam Neill, Laura Dern, Jeff Goldblum |
| Skittles | "Deliver the Rainbow" | Elijah Wood |
| Dunkin' | "No One Can See This" | Ben Affleck, Jennifer Aniston, Jason Alexander, Matt LeBlanc |
| Ro | "Healthier on Ro" | Serena Williams |
| Amazon | "Chris Hemsworth Thinks Alexa+ Is Scary Good" | Chris Hemsworth |
| Novo Nordisk | "A New Way to Wegovy" | DJ Khaled, Ana Gasteyer, Kenan Thompson, Danny Trejo |
| Frank's RedHot | "Ludacris X Frank's RedHot" | Ludacris |
| Bud Light | "Keg" | Peyton Manning, Shane Gillis, Post Malone |
| Budweiser | "American Icons" | -- |
| Michaelob Ultra | "The ULTRA Instructor" | Kurt Russell, Lewis Pullman, Chloe Kim, T.J. Oshie |
| Liquid Death | "Big Game Commercial" | -- |
| Fanatics | "Be on Kendall" | Kendall Jenner |
| Hims & Hers | "Rich People Live Longer" | -- |
| Wix | "The New Way to Create" | -- |
| Salesforce | "Salesforce x MrBeast" | Mr. Beast |
| Kinder Bueno | "Yes Bueno" | Paige DeSorbo, William Fitchner |
| Lay's | "Last Harvest" | -- |
| Poppi | "Vibes" | Charli XCX |
| Toyota | "Superhero Belt" | -- |
| Expedia | "Going Places With Ken" | -- |
| Pepsi | "The Choice" | Taika Waititi |
| Novartis | "Relax Your Tight End" | George Kittle, Rob Gronkowski, Tony Gonzalez |
| Anthropic | "A Time and a Place" | -- |
| Tree Hut | "Uncontain Yourself" | -- |
| Blue Square Alliance Against Hate | "Sticky Note" | -- |
| He Gets Us | "MORE" | -- |
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