Steph Curry Shoe Deal: Shaquille O'Neal Drops Bombshell on Reebok’s Quiet Pursuit to Sign Warriors Star to Massive Sneaker Deal

Reebok might be the new home for the Steph Curry shoe as the Warriors star was seen wearing Shaquille O'Neal's Reebok Shaqnosis during a tunnel walk. Shaq's recent statements have also fueled rumors about Curry joining Reebok.

On Nov. 13, Steph Curry and Under Armour ended their 13-year partnership. The "Curry Brand" will remain under the sole ownership of the Warriors star, and he is now free to find a new retail partner for it.

On Friday, ESPN shared a video of Curry walking in the tunnel while wearing Shaquille O'Neal's Shaqnosis. Later, they shared a video where the NBA legend is asked for his opinion on Curry wearing his shoes.

"Well, he is a personal good friend of mine. I think our people are having a conversation with his people," Shaq said.

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Shaq said that it was a big moment for him and Reebok to see Curry wear his signature shoes. Later, he said that the Warriors star's actions raise the question about the new home for the Steph Curry shoe.

The Warriors star may have ended his relationship with Under Armour, but the brand will still release the Curry 13, the final Steph Curry shoe, in February. Curry has a big deal with Under Armour before parting ways with them. He received $75 million worth of stock in the brand in 2023, so Shaq's team will have to offer him a massive deal to lure him on their side.

Will getting the Steph Curry shoe help Reebok get back in the game?

Today's Reebok is just a shadow of its former self. The sportswear brand used to be one of the top brands in the world, who competed against Nike and Adidas. However, over the years, it has faded away from the limelight, especially in basketball.

Nike and Adidas rule the basketball sneaker scene. However, since Shaquille O'Neal took over as Reebok's President in 2023, he has been working to get back the brand to its former glory.

The NBA legend's most recent scoop was locking in WNBA star Angel Reese and releasing her signature sneaker line, which sold out in just few days of release. Reese's inclusion has solidified Reebok's presence in the WNBA market, but they still lack a big name for the NBA counterpart.

Getting Steph Curry on board with the brand will solve that problem. The Steph Curry shoe has a notorious image among the fans. It is not a first-choice sneaker for many fans, but most of the blame for the line's failure lies with Under Armour.

If Reebok signs Curry and redesigns his next shoe by closely collaborating with him, and making it more in line with modern design trends, then they are likely to have a successful shoe line that can propel them among the big players in the game. However, to accomplish that feat, they need to get Curry on board at the earliest.

Edited by Avi Shravan