Step Into the Future With A$AP Rocky’s Next Generation Ray-Ban Collection: Shop It Here

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Here's how to shop A$AP Rocky's sophomore Ray-Ban collection online now.

A$AP Rocky x Ray-Ban

A$AP Rocky x Ray-Ban Courtesy Ray-Ban

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Step into the future with A$AP Rocky‘s latest Ray-Ban collab. Entitled the Next Generation, the collection features three radically different styles from what the classic eyewear brand is known for. Labeled as Ultra Wrap 001, Ultra Wrap 002 and Ultra Wrap 003, the three-piece release was initially unveiled during Rocky’s AWGE fashion show during Paris Men’s Fashion Week. A month later, the next-gen glasses are finally available online at Ray-ban.com.

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Designed to shatter the boundaries of conventional eyewear, each model features an ultra-wrapped profile, with sculptural lines and finishes in black, gold and mirrored effects. Only the 003 model has separate lenses, whereas the 001 and 002 are single-lensed. Otherwise, each pair gives off a sleek, space-age design ripped straight out of a sci-fi film such as Blade Runner or Dune.

A$AP Rocky x Ray-Ban Ultra Wrap 001 Sunglasses

A part of the Next Generation collection, the Ultra
Wrap 001 sunglasses feature a radically reengineered style delivering a hyper-futuristic design.

If you’re looking for a more classic pair of Ray-Ban shades that are more affordable, Rocky’s previous collaborations are just as stylish, but way cheaper. From the retooled classic Puffer frame, which comes in a variety of colors for $202, to the lightly gilded Blacked Out collection, a sleek makeover of the Mega Wayfarer, Mega Clubmaster and Mega Balorama for $266, there’s plenty of great options for fans to choose from.

As of July 24, the Next Generation frames are priced at premium, ranging from $874 to $901. Each pair also comes with unique collector’s packaging, containing a sealed plexiglass cube stamped with the Ray-Ban x A$AP Rocky seal. Shop the Ultra Wrap 002 and Ultra Wrap 003 sunglasses below.

A$AP Rocky x Ray-Ban Ultra Wrap 002 Sunglasses

A$AP Rocky x Ray-Ban Ultra Wrap 003 Sunglasses

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