Squishmallows’ ‘KPop Demon Hunters’ Collection Features 4 Fan-Favorite Characters in Plushie Form

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Netflix’s KPop Demon Hunters quickly became one of the streamer’s biggest animated hits, earning widespread acclaim for its animation, Grammy-winning K-pop music, and memorable cast of heroes and villains. The film’s massive global success has transformed it into a full-fledged merchandising powerhouse, with fans eagerly collecting everything from apparel to toys inspired by HUNTR/X and the supernatural world they protect.

Jazwares is among the latest companies to expand the franchise with an officially licensed KPop Demon Hunters Squishmallows collection. The collaboration introduces four fan-favorite characters in plush form: Rumi, Jinu, Sussie, and Derpy. The lineup joins Jazwares’ growing range of KPop Demon Hunters products, with the company also planning additional plush and BumBumz inspired by the film for global retailers.

The design shows off Rumi’s most recognizable features, including her embroidered mismatched eyes and woven purple braid. Her coffee-brown right eye represents her human side, while the glowing amber left eye symbolizes her demon heritage as a human-demon hybrid (cambion).

Jinu joins the Squishmallows lineup in an eight-inch plush that captures his signature appearance from the film. Like every release in the collection, it is an officially-licensed Netflix product crafted from Squishmallows’ ultrasoft material and features the official Squishmallows seal for collectors.

Sussie’s compact size makes it ideal for display alongside the rest of the KPop Demon Hunters Squishmallows collection.

Constructed from Squishmallows’ ultrasoft material, Derpy joins Rumi, Jinu, and Sussie as part of the franchise’s first wave of collectible plushies.

Scheduled for release on Aug. 20 and currently available for pre-order on Amazon, the BumBumz set includes plush versions of the Light Stick, White Couch, Ramen and Derpy, transforming memorable items and characters from the film into quirky collectibles. Sized at 4.5 inches, the plushes are designed for easy display, travel, or desk décor.

The Squishmallows launch is just one of several major merch collaborations following the movie’s breakout success, alongside Mattel KPop Demon Hunters dolls, Hasbro’s NERF role-play weapons and Furby collectibles, Little People Collector set, Old Navy apparel, Vans footwear and other officially licensed products that continue to expand the franchise beyond the screen.

The physical edition marks another milestone in the film’s continued popularity, giving collectors a premium home-video release to pair with the growing lineup of official merchandise. Details on possible bonus features have not been released yet, but The Criterion Collection’s DVDs tend to include deleted scenes, bonus material, and audio and visual updates.