Sofía Vergara’s blurring foundation is the No. 1 new beauty launch of 2025

Ready for a summer glow-up?

This season, natural makeup and flawless skin are in — and what better way to fake it until you make it than with the perfect foundation?

As debuted on Sofía Vergara on the Golden Globes red carpet earlier this year, Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation was recently named the No. 1 new beauty launch of 2025 by Circana, a top market research group.

While the brand is famous for its must-have brow makeup, Anastasia’s foundations have garnered a lot of love from shoppers and makeup artists alike.

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

Anastasia Beverly Hills

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation promises to blur imperfections like wrinkles and enlarged pores, all while harnessing the power of key skincare ingredients to actually improve the skin’s texture.

The formula includes hyaluronic acid for hydration and plant-based phytoglycogen to help boost natural collagen production.

Plus, the foundation has a long-wear, soft-matte finish that just looks like your own skin, but better.

Anastasia Beverly Hills

Fans are already singing the product’s praises; “I love this foundation, and it has a very nice, soft finish that’s not too drying on the skin, which I appreciate — will definitely be repurchasing,” one shopper wrote.

A second echoed the sentiment, writing, “It literally looks like I have a filter on my skin.”

Available in 25 shades, there’s a perfect fit for anyone. Snag your bottle today, and sail into summer looking like the best version of yourself.

Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.